Did you know that YouTube Ads are 84% more effective at capturing viewers’ attention than traditional TV commercials? This makes YouTube a treasure trove for businesses looking to expand their reach.
But how can you determine which ads are truly engaging your audience and converting them into leads and customers?
In this guide, we’ll explore how to leverage Attributer, a powerful tool that captures data from YouTube Ads in Elementor forms and seamlessly integrates it with your CRM and other platforms. This enables you to generate comprehensive reports detailing the number of leads and customers derived from your advertising efforts.
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Four Steps to Effectively Track YouTube Ads with Elementor Forms
To begin capturing data from your YouTube Ads using Elementor forms, follow these straightforward steps:
1. Implement UTM Parameters in Your Ads
Start by appending UTM parameters to the URLs you use in your YouTube Ads. These parameters are snippets of text that help track how visitors are reaching your site.
For instance, if you’re directing traffic to attributer.ai/integrations/elementor-forms, your URL will look like this after adding UTM parameters:
attributer.ai/integrations/elementor-forms?utm_medium=paidsocial&utm_source=youtube&utm_campaign=brand-campaign
While customization is possible, we recommend using the following format for YouTube Ads:
- UTMMedium: paidsocial
- UTMSource: youtube
- UTM Campaign: [Your campaign name]
- UTM Term: [Your ad name]
2. Integrate Hidden Fields into Your Forms
The next step involves adding hidden fields to your lead capture forms, such as contact or quote request forms.
Include the following hidden fields:
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
If you’re unfamiliar with adding hidden fields in Elementor Forms, the process is simple. Access your WordPress admin, locate the page with your form, click on it, and select ‘Add Item’ to create new fields. Repeat this process to add all required fields.
3. Let Attributer Populate the Hidden Fields with Data
With UTM parameters and hidden fields set up, Attributer will automatically track the origin of your leads and fill in the attribution data when forms are completed.
For example, if you’re promoting luxury waterfront properties through a YouTube Ad, Attributer will populate the data as follows:
- Channel: Paid social
- Channel Drilldown 1: YouTube
- Channel Drilldown 2: new properties campaign
- Channel Drilldown 3: luxury waterfront listings ad
In addition to attribution data, Attributer records the initial landing page and its group, such as abcrealestate.com/properties/new/luxury-waterfront-listings.
4. Capture YouTube Ads Data in Elementor Forms
Upon form submission, the YouTube Ads data captured by Attributer is collected alongside user-provided details like name, email, and company name.
This data can be accessed in your WordPress Dashboard under the ‘Submissions’ tab and included in automated lead notification emails. Moreover, you can send this information to your CRM—such as Salesforce, Pipedrive, or Hubspot—to generate reports on campaign and ad performance.
Why Tracking YouTube Ads Leads and Customers is Essential
Tracking leads and customers from YouTube Ads is crucial for several reasons:
- Inaccurate Google Ads Data: Due to privacy changes, like those in iOS14, a user might click on your ad and complete a form on your site, yet Google may not record it as a conversion, leading to inaccurate data.
- Limitations of Google Analytics: While excellent for tracking website visits, Google Analytics falls short in monitoring offline conversions, such as meetings or calls.
- Proving ROI: To demonstrate ROI, tracking customer acquisition and revenue is essential. Since Google Ads and Analytics can’t provide this, capturing YouTube Ads data in Elementor forms and integrating it with your CRM is the optimal solution.
Why Choose Attributer for Tracking YouTube Ads with Elementor Forms
Here’s why Attributer stands out for tracking YouTube Ads:
- Comprehensive Source Tracking: Attributer captures the source of all leads, whether from organic search, social media, referrals, or direct traffic.
- Data Retention: UTM parameters are stored in the user’s browser, ensuring data continuity even if forms are filled out on different pages.
- Landing Page Data: Captures both YouTube Ads data and landing page information, allowing you to assess the effectiveness of your site content.
Insightful Reports from Tracking YouTube Ads
By tracking YouTube Ads data in Elementor forms, you can generate insightful reports like:
1. Leads by Channel:
With Attributer, you have the capability to capture the origin of every lead, allowing you to generate detailed reports that showcase the number of leads acquired from each channel on a monthly basis. These insights empower you to make informed, data-driven decisions regarding your advertising expenditures.
For example, the chart above illustrates that the majority of the business’s leads are derived from Organic Search. If the company is allocating a significant portion of its budget to YouTube Ads, it might be necessary to reconsider and adjust the budget allocation accordingly.
2. Customers by Campaign:
When managing multiple advertising campaigns on YouTube, it is essential to assess the performance of each campaign. This is where the customers by campaign report becomes invaluable.
By identifying which campaigns are successfully converting viewers into customers, you gain a deeper understanding of which creative elements and messages resonate with your audience. This insight allows you to replicate successful strategies in future campaigns.
3. Revenue by Ad:
This chart serves as a crucial tool for monitoring the revenue generated by each advertisement on a monthly basis.
By identifying which advertisements are yielding the highest profits and which are underperforming, you can make more strategic decisions about how to allocate your marketing budget in the future.
Conclusion
To maximize the impact of your YouTube Ads, it’s vital to track the leads and customers they generate. Attributer, when used with Elementor forms, provides clear insights into the effectiveness of your campaigns.
With Attributer, you can start tracking YouTube Ads data in under 10 minutes, and enjoy a free 14-day trial. Why wait? Sign up now and take your marketing efforts to the next level!
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