Use ActiveCampaign to collect data from your YouTube ads. This helps you see how many new leads and customers come from these ads.
It’s not easy to know how many leads and customers come from your YouTube ads. Tools like Google Analytics can tell you how many people visited your website from your ads, but they can’t tell you how many leads and customers you got.
You need to send YouTube Ads data into your CRM (like ActiveCampaign) with each new lead. This way, you can run reports that show how many leads you got from your ads, which campaigns worked best, and more.
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How to Use Attributer
Attributer is a tool that helps you capture YouTube Ads data in ActiveCampaign. Here’s how it works:
1. Add UTM parameters to your ads:
Put extra text at the end of the URL you send people to when they click your ads. This helps you track where your leads come from.
For example, if you’re sending someone to attributer.ai/integrations/activecampaign, the end URL with UTM parameters might look like this:
attributer.ai/integrations/activecampaign?utm_medium=paidsocial&utm_source=youtube&utm_campaign=brand-campaign
You can include information like UTM Medium (paidsocial), UTM Source (youtube), UTM Campaign (the name of your campaign), and UTM Term (the name of your ad).
2. Install Attributer and add hidden fields to your forms:
After you sign up for a 14-day free trial of Attributer, you’ll get a small snippet of code which you need to add to your site. This helps Attributer track where your leads come from.
Depending on what website builder you use (I.e. WordPress, Wix, Webflow, etc), the steps for installing the code will differ, but instructions for all of them can be seen here.
Once the code is added, you’ll need to include several hidden fields in your forms, such as:
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
Including hidden fields is straightforward in most form-building tools (e.g., ActiveCampaign forms, Gravity Forms, Webflow, etc.), and detailed step-by-step guides for each tool can be found here.
3. Attributer writes YouTube Ads data into hidden fields:
Once everything is set up, Attributer will begin tracking the sources of your website visitors (e.g., YouTube Ads).
When someone completes a form on your website, Attributer writes the YouTube Ads data into the hidden fields. For example, if someone came from your YouTube Ads, it might write the following information into the hidden fields (depending on what information you put in the UTM parameters behind the ad):
- Channel = Paid Social
- Channel Drilldown 1 = YouTube
- Channel Drilldown 2 = Brand Campaign
- Channel Drilldown 3 = Red Ad
4. Send YouTube Ads data to ActiveCampaign:
The YouTube Ads data is sent to ActiveCampaign with the lead’s name, email, and other information. If you’re using ActiveCampaign forms, this data will automatically appear on the contact record in ActiveCampaign. If you’re using a separate form tool, you’ll need to send this data to ActiveCampaign through an integration or a dedicated integration tool like Zapier.
What is Attributer?
Attributer is a small snippet of code that you add to your website. It helps you track where your leads come from and stores the data in a cookie in the visitor’s browser.
Why Use Attributer?
Attributer is the best way to track your YouTube Ads because:
- Captures marketing attribution information for all leads, not just those from YouTube Ads:
Attributer provides a complete picture of your marketing efforts, allowing you to see how many leads you’re getting from all channels, including paid social, email marketing, and more.
- Remembers the data even if the visitor browses around your site before completing a form:
Attributer’s tracking capabilities ensure that you don’t lose any data, even if a visitor navigates through multiple pages on your site before converting.
- Cleans the data and handles inconsistencies in UTM usage:
Attributer ensures that your data is accurate and reliable, handling any inconsistencies in UTM usage and providing you with trustworthy insights.
- Captures landing page data as well:
Attributer also captures data on which landing pages are driving the most conversions, allowing you to optimize your landing pages for better performance and improve your overall ROI.
Example Reports You Can Run
When you use Attributer to capture YouTube Ads data in ActiveCampaign, you can run reports like:
1. Leads by channel:
See how many leads you got from all channels, including YouTube Ads. This report helps you understand where your leads are coming from and which channels are performing best.
2. Customers by campaign:
See how many customers each campaign generated. This report helps you understand which campaigns are driving the most conversions and which ones need improvement.
3. Revenue by ad:
See how much revenue each ad generated. This report helps you understand the ROI of each ad and make informed decisions about where to allocate your budget.
For example, if you’re running multiple YouTube Ads campaigns, you can use Attributer to track which campaigns are generating the most leads and customers. You can also use Attributer to track the revenue generated by each ad, so you can see which ads are driving the most conversions.
By running these reports, you can gain a deeper understanding of how your YouTube Ads are performing and make data-driven decisions to optimize your campaigns.
Get Started with Attributer
Tracking YouTube Ads doesn’t have to be hard. With Attributer, you can send YouTube Ads data into ActiveCampaign with each new lead. Start a free 14-day trial of Attributer today to see how it can help you!
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