The Best Way to Track Google Ads in Infusionsoft with UTM Parameters

Discover Which Google Ads Campaigns Drive Conversions

Do you know which of your Google Ads campaigns generate the most leads, opportunities, and customers? Without this insight, how can you optimize your ad spend effectively?

By implementing UTM parameter tracking in Infusionsoft, you can:
✔ Identify your top-performing campaigns
✔ Measure ROI accurately
✔ Make data-driven decisions about your marketing budget

In this guide, we’ll show you how to use Attributer to capture UTM parameters from Google Ads and send them to Infusionsoft—giving you full visibility into your campaign performance.

What Is Attributer?

Attributer is a lightweight tracking script that helps you track the source of leads and customers with precision. Here’s how it works:

1. A visitor arrives on your website.
2. Attributer analyzes their referral source (Google Ads, organic search, social media, etc.).
3. It categorizes the visitor into marketing channels (e.g., paid search, organic social, direct).
4. This data is stored as a cookie in the visitor’s browser.
5. When they submit a lead form, Attributer sends the UTM data along with their contact details to Infusionsoft.

Example of a Lead in Infusionsoft:

Attributer logs:

• Channel (e.g., Paid Search)
• Campaign Name
• Ad Group
• Landing Page

Now, let’s dive into the 4-step process to track Google Ads in Infusionsoft.

4 Simple Steps to Track Google Ads in Infusionsoft

1. Add UTM Parameters to Your Google Ads

To capture UTM parameters, you need to tag your ad URLs with tracking tags. UTM parameters are simple text snippets appended to your destination URLs, like:

https://yourwebsite.com/landing-page?

utm_medium=paidsearch&

utm_source=google&

utm_campaign=summer-sale&

utm_term=ppc-keyword&

utm_content=ad-variant-1

Best Practices for Google Ads UTM Tags:

• UTMMedium: paidsearch
• UTMSource: google
• UTM Campaign: Your campaign name
• UTM Term: Ad group name
• UTM Content: Specific ad variant

Use free tools like Google’s Campaign URL Builder to generate UTM tags quickly.

2. Add Hidden Fields to Your Forms

Next, embed hidden fields in your lead capture forms to store UTM data. These fields are invisible to users but allow Attributer to pass tracking details seamlessly.

Required Hidden Fields:

Most form builders (Jotform, Wix, Gravity Forms) support hidden fields—simply drag and drop them into your form.

3. Attributer Automatically Populates UTM Data

Once hidden fields are set up, Attributer fills them with UTM values when a visitor submits a form.

Example: SaaS Company Ad Campaign

If a user arrives via a Google Ads campaign, Attributer logs:

• Channel: Paid Search
• Channel Drilldown 1: Google
• Channel Drilldown 2: Free Trial Campaign
• Channel Drilldown 3: Sign-Up Ad
• Landing Page: yourwebsite.com/free-trial
• Landing Page Group: Promotions

4. Google Ads Data Syncs to Infusionsoft

Key Reports You Can Build in Infusionsoft

1. Leads by Campaign, Ad Group, or Ad

Track monthly leads per campaign to see which ads drive the most conversions.

2. Customers by Campaign, Ad Group, or Ad

Compare lead-to-customer conversion rates—identify underperforming campaigns.

3. Revenue Generated by Campaign

Measure ROI by attributing revenue to specific campaigns.

Why Attributer Outshines Basic UTM Parameter Tracking for Marketing Attribution

Tracking campaign performance is crucial for marketers, but not all UTM tracking solutions are created equal. While many tools capture raw UTM parameters, Attributer goes beyond basic tracking to deliver deeper insights, cleaner data, and seamless integration with your CRM.

Here’s why Attributer is the smarter choice for tracking your marketing efforts:

1. Tracks Every Visitor, Not Just Paid Campaigns

Most UTM tracking tools focus solely on paid campaigns, leaving organic traffic, social media, and referrals untracked. Attributer fixes this by capturing UTM parameters from all traffic sources, ensuring you see the full picture of where your leads and customers originate.

This is especially valuable if your SEO or organic efforts drive more conversions than paid ads. With Attributer, you can accurately measure which channels deliver the best ROI and allocate your budget effectively.

2. Never Lose UTM Data, No Matter Where Users Go

A major flaw in basic UTM tracking is that parameters are lost if a visitor navigates to a different page before submitting a form. For example:

• A user clicks a Google Ad and lands on a campaign page.
• They then click “Request a Demo” and fill out a form on a separate page.

With traditional tracking, the UTM parameters disappear. But Attributer stores this data in a browser cookie, ensuring it’s captured no matter which page the form is submitted on.

3. Delivers Clean, Consistent Data for Accurate Reporting

Raw UTM parameters often lead to messy data. For instance, you might see:

• utm_source=Google.com
• utm_source=google
• utm_source=adwords

This inconsistency forces you to manually consolidate data in your CRM. Attributer automatically standardizes these variations, grouping all Google Ads traffic under a single, clean source—making reporting effortless.

4. Tracks Landing Pages for Content Performance Insights

Want to know which blog posts or resources generate the most leads? Attributer captures:

• The specific landing page (e.g., /blog/capture-utm-parameters)
• The landing page category (e.g., /blog)

This lets you measure which sections of your site—like your blog or case studies—drive the most conversions, helping you refine your content strategy.

The Bottom Line

While basic UTM tracking gives fragmented insights, Attributer provides a complete, reliable solution for tracking leads, optimizing campaigns, and proving marketing ROI.

Ready to see the full picture of your marketing performance? Try Attributer today.

---

Ready to Transform Your Analytics?

Start your 14-day Attributer trial today—no credit card required. Implement tracking in under 10 minutes and unlock your first campaign report by tomorrow.