How to Track Google Ads Campaigns in Insightly with UTM Parameters

Discover Which Google Ads Campaigns Drive Leads & Customers

Are you struggling to identify which Google Ads campaigns generate the most leads, opportunities, and customers? Without this insight, how can you decide which campaigns to scale and which to pause?

By integrating UTM parameter tracking into Insightly, you can pinpoint exactly where your leads and customers originate. With detailed reports, you’ll see which campaigns deliver the best ROI—helping you optimize your ad spend effectively.

In this guide, we’ll show you how to use Attributer to capture UTM parameters from Google Ads and pass them into Insightly, giving you full visibility into your campaign performance.

What Is Attributer?

Attributer is a lightweight tracking script installed on your website. When a visitor arrives, it analyzes their referral source and categorizes them into marketing channels like:

• Paid search
• Organic search
• Paid social
• Direct traffic

This data is stored as a cookie in the visitor’s browser. When they submit a lead form, Attributer automatically sends the source of customer (including UTM details) along with their form responses into Insightly.

Here’s an example of how a lead appears in Insightly:

As shown above, Attributer logs:

• Channel (e.g., Paid Search)
• Campaign Name
• Ad Group
• Landing Page

Now, let’s dive into the 4-step process to track Google Ads in Insightly.

4 Simple Steps to Track Google Ads in Insightly

1. Add UTM Parameters to Your Google Ads

To capture UTM parameters, you need to tag your ad URLs with tracking tags. UTM parameters are simple text snippets appended to your destination URLs, like:

https://yourwebsite.com/landing-page?

utm_medium=paidsearch&

utm_source=google&

utm_campaign=spring-promo&

utm_term=ppc-keyword&

utm_content=ad-variant-1

Best Practices for Google Ads UTM Tags:

• UTMMedium: paidsearch
• UTMSource: google
• UTM Campaign: Your campaign name
• UTM Term: Ad group name
• UTM Content: Specific ad variant

Use free tools like Google’s Campaign URL Builder to generate UTM tags quickly.

2. Add Hidden Fields to Your Forms

Next, embed hidden fields in your lead forms to store UTM data. These fields are invisible to users but allow Attributer to pass tracking details seamlessly.

Required Hidden Fields:

Most form builders (Wix, Jotform, HubSpot) support hidden fields—simply drag and drop them into your form.

3. Attributer Populates UTM Data Automatically

Once hidden fields are set up, Attributer fills them with UTM values when a visitor submits a form.

Example: Dropbox Ad Campaign

If a user arrives via a brand campaign in Google Ads, Attributer logs:

• Channel: Paid Search
• Channel Drilldown 1: Google
• Channel Drilldown 2: Brand Campaign
• Channel Drilldown 3: Free Trial Ad
• Landing Page: dropbox.com/features/cloud-storage
• Landing Page Group: Features

4. Google Ads Data Flows into Insightly

Key Reports You Can Build in Insightly

1. Leads by Campaign, Ad Group, or Ad

Track monthly leads per campaign to see which ads drive the most conversions.

2. Customers by Campaign, Ad Group, or Ad

Compare lead-to-customer conversion rates—identify underperforming campaigns.

3. Revenue Generated by Campaign

Measure ROI by attributing revenue to specific campaigns.

Why Attributer Outshines Basic UTM Parameter Tracking for Marketing Analytics

As a marketer, understanding your campaign performance is crucial. While many tools offer basic UTM parameter tracking, Attributer goes beyond raw data capture to deliver deeper insights with cleaner, more reliable attribution. Here’s why it’s the smarter choice for tracking your leads and customers:

1. Captures Every Visitor, Not Just Google Ads Traffic

Most UTM tracking tools only record data from paid campaigns, leaving organic search, social media, direct traffic, and referrals untracked.

Attributer fixes this by capturing UTM parameters from all traffic sources, giving you a complete picture of where your leads and customers come from. This is especially valuable if your SEO or organic efforts drive more conversions than paid ads—helping you allocate budgets wisely.

2. Never Lose UTM Data, Even Across Multiple Pages

A common flaw in basic UTM tracking is losing data when visitors navigate away from the landing page before submitting a form.

For example:

• A user clicks your Google Ad and lands on a campaign page.
• They then move to a contact form on a different URL—where UTM parameters disappear.

Attributer solves this by storing UTM data in the user’s browser as a cookie. No matter where they submit a form, the original source (like your Google Ads) is always preserved.

3. Clean, Consistent Data (No More Manual Fixes)

Raw UTM tracking often leads to messy, inconsistent data. For instance:

• UTM_Source=Google.com
• UTM_Source=google
• UTM_Source=adwords

Without standardization, you’d have to manually combine these variations in your CRM.

Attributer automatically normalizes UTM parameters, grouping them under the correct channel (e.g., “Paid Search”). This ensures accurate reporting without tedious cleanup.

4. Tracks Landing Pages for Content Performance

Want to measure how well your blog or resource center generates leads? Basic UTM tools can’t help—but Attributer can.

It captures:

• Landing pageURL (e.g., yourdomain.com/blog/capture-utm-parameters)
• Page category (e.g., “Blog”)

Now, you can see:

• Which content sections drive the most conversions.
• How individual posts perform in lead generation.

Final Thoughts: Better Attribution = Smarter Decisions

While manual UTM tracking gives fragmented insights, Attributer provides complete, clean, and persistent data—helping you:
✔ Track all traffic sources, not just ads.
✔ Preserve UTM data across multiple pages.
✔ Eliminate inconsistent tagging.
✔ Measure content marketing ROI.

Ready to upgrade your tracking? Try Attributer today and see the full picture of your marketing performance.

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