How to track YouTube Ads in Gravity Forms

How to Track YouTube Ads in Gravity Forms: Capture Leads, Customers, and Revenue

YouTube Ads can be a game-changer for growing your business and reaching new audiences. But how do you know if your YouTube Ads are actually generating leads, customers, and revenue?

In this guide, we’ll show you how to track YouTube Ads in Gravity Forms using Attributer. With these tools, you’ll be able to see exactly how many leads your YouTube Ads are bringing in, discover which campaigns deliver the best results, and make data-driven decisions about your marketing spend.

Four Simple Steps for Tracking YouTube Ads in Gravity Forms

Capturing YouTube Ads data in Gravity Forms is easy with Attributer. Here’s how to do it in four simple steps:

1. Add UTM Parameters to Your YouTube Ads

Start by adding UTM parameters to your YouTube Ad URLs. UTM parameters are short snippets of text you add to the end of your links to track where visitors are coming from.

Example:

If your ad directs users to:

attributer.ai/integrations/gravity-forms

With UTM parameters, it would be:

attributer.ai/integrations/gravity-forms?utm_medium=paidsocial&utm_source=youtube&utm_campaign=newyear-sale

Recommended UTM structure for YouTube Ads:

UTM Medium: paidsocial
UTM Source: youtube
UTM Campaign: [your campaign name]
UTM Term: [your ad name]

Using UTM parameter tracking is essential for capturing the source of every lead and customer. You can find free online tools to help you create UTM parameters, or check out our detailed guide.

2. Add Hidden Fields to Your Gravity Forms

Next, add hidden fields to your lead capture forms (such as newsletter sign-ups, contact forms, or giveaway entries).

The hidden fields you need:

Channel
Channel Drilldown 1
Channel Drilldown 2
Channel Drilldown 3
Landing Page
Landing Page Group

Adding hidden fields in Gravity Forms is simple: just drag and drop the “Hidden” field type into your form. For more details, see our full step-by-step guide.

3. Attributer Populates the Hidden Fields with YouTube Ads Data

How to track YouTube Ads in Gravity Forms 5

Once Attributer is set up, it automatically tracks where your website visitors come from and writes attribution data into the hidden fields on your forms.

Example:

If a user lands on your site from a YouTube Ad, the hidden fields might be populated as follows:

Channel: Paid social
Channel Drilldown 1: youtube
Channel Drilldown 2: new client campaign
Channel Drilldown 3: free legal consult ad

Attributer also captures the visitor’s initial landing page and landing page group, giving you even more insight into what content drives conversions.

4. Gravity Forms Captures YouTube Ads Data with Each Submission

When a user submits your form, Gravity Forms captures all the YouTube Ads attribution data along with the lead’s details (name, email, company, etc.).

With this data, you can:

View lead sources in the Gravity Forms Entries section
Send attribution details in notification emails to your team
Push data to your CRM (like Salesforce, HubSpot, or Pipedrive) for advanced reporting on which YouTube Ads generate leads, customers, and revenue

Why It’s Crucial to Track Leads & Customers from YouTube Ads

Google Ads Data Is Incomplete: Privacy changes have made Google’s ad tracking less reliable. You may miss key conversion data if you rely solely on Google Ads reporting.
Google Analytics Can’t Track Customers or Revenue: Analytics tools only track website visits, not offline conversions or revenue, making it hard to prove ROI.
You Need Revenue Attribution: The only way to truly measure YouTube Ads ROI is to track leads, customers, and revenue—not just clicks or visits.

By capturing YouTube Ads data in Gravity Forms and sending it to your CRM, you’ll be able to run reports showing exactly which ads and campaigns are driving business results.

Why Attributer Is the Best Tool for the Job

Tracks All Lead Sources: Attributer captures attribution data for every lead, not just those from YouTube Ads. You get a complete picture of your marketing performance.
Remembers UTM Parameters: Attributer stores UTM data in the user’s browser, so even if they browse around or return later, the correct attribution is still captured.
Captures Landing Page Data: See which landing pages and content are driving leads and customers, not just which ads.

Three Example Reports You Can Run with Gravity Forms & Attributer

No matter what reporting tool you use, the data captured in Gravity Forms lets you build powerful marketing reports. Here are three to start with:

1. Leads by Channel

See how many leads each marketing channel (YouTube Ads, Google Ads, SEO, etc.) generates over time. This helps you compare YouTube Ads performance to other channels and optimize your marketing budget.

2. Customers by Campaign

Track how many customers come from each YouTube Ads campaign. Identify which campaigns deliver paying customers and allocate more budget to your top performers.

3. Revenue by Ad

See how much revenue is generated by each ad. This helps you pinpoint your most profitable ads and decide where to scale your investment.

Conclusion

With Attributer and Gravity Forms, tracking which YouTube Ads drive leads, customers, and revenue is easy and effective. Plus, you’ll get a complete view of all your marketing channels to make the best decisions for your business.

Best of all, it’s free to try and takes just minutes to set up.

Start your free trial of Attributer today and discover which YouTube Ads are truly growing your business!

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Start your 14-day Attributer trial today—no credit card required. Implement tracking in under 10 minutes and unlock your first campaign report by tomorrow.