Tracking the effectiveness of Facebook Ads can be a real challenge, especially when it comes to understanding how many leads, opportunities, and customers these ads generate. Without proper tracking, you could be wasting valuable marketing budgets on campaigns that aren’t delivering the results you expect.
Fortunately, there’s an easy solution to ensure you’re maximizing the return on your Facebook Ads investment. Attributer, a marketing attribution tool, can provide in-depth insights into how well your Facebook Ads are performing in Keap, helping you track the journey from lead to customer.
In this guide, we’ll walk you through how to use Attributer to seamlessly track the performance of your Facebook Ads and understand which campaigns and ads are driving the best results.
What is Attributer?
Attributer is a powerful tool that helps you capture detailed attribution data and integrates directly with your marketing tools. Once installed on your website, Attributer collects vital information about how visitors find your site. It uses UTM parameters and other tracking methods to determine the exact source of your traffic—whether it’s through paid search, organic search, or paid social ads, such as Facebook Ads.
Once a visitor arrives on your site, Attributer stores this data in a cookie, ensuring that the source of the visitor’s traffic is accurately tracked throughout their journey. When a visitor fills out a form on your website, Attributer passes this attribution data into hidden fields on the form, which is then sent to Keap (or any other backend tool you’re using). This enables you to generate reports that show:
- How many leads, opportunities, and customers came from your Facebook Ads
- How your Facebook Ads performance compares to other channels like SEO, Google Ads, or organic social
- The conversion rate of leads to customers from Facebook Ads
4 simple steps to track Your Facebook with Attributer
Tracking Facebook Ads performance in Keap with Attributer is a straightforward process. Let’s break it down into four simple steps:
Step 1: Install Attributer on Your Website
The first step is to sign up for a free trial of Attributer. Once you’ve registered, you’ll receive a small code snippet to install on your website. Attributer works by tracking UTM parameters that are attached to URLs, so you need to place the code on every page of your site.
Once the Attributer code is up and running, you’ll need to add hidden fields to your lead capture forms. These fields will capture UTM data and ensure that attribution data is correctly passed when a lead submits their information. Typical hidden fields include:
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
If you’re using form-building tools like Gravity Forms, Wix Forms, or Webflow Forms, adding hidden fields is easy—just drag and drop or configure them within the tool’s settings. Once done, your forms will be ready to capture the attribution data.
Step 2: Add UTM Parameters to Your Facebook Ads
Next, you’ll need to add UTM parameters to your Facebook Ads. UTM parameters are tags that you add to the end of URLs, allowing Attributer to track exactly where visitors are coming from.
Here’s an example of what a URL with UTM parameters looks like:
attributer.io/integrations/keap?utm_medium=paidsocial&utm_source=facebook&utm_campaign=brand-campaign
The typical UTM parameters for Facebook Ads might include:
- UTMMedium: Paid social
- UTMSource: Facebook
- UTM Campaign: Name of your campaign (e.g., Summer Sale)
- UTM Term: The name of the ad set
- UTM Content: The specific ad
You can manually add these UTM parameters to your URLs, or use free online tools to simplify the process.
Step 3: Attributer Captures and Stores UTM Data
When a visitor clicks on one of your Facebook accounts, the Attributer will capture the UTM parameters attached to the URL. This data is stored in a cookie within the visitor’s browser, ensuring that the attribution information remains available as they navigate through your site.
Once the visitor submits a form, the Attributer writes the UTM data into the hidden fields on the form. This process ensures that every lead captured from your Facebook Ads is properly attributed, allowing you to track exactly which ads, campaigns, and channels are driving the best results.
For instance, if a user clicks on your Facebook ad, browses your site, and then fills out a form, Attributer will capture data like:
- Channel: Paid Social
- Channel Drilldown 1: Facebook
- Channel Drilldown 2: Summer Sale Campaign
- Channel Drilldown 3: North America Ad Set
- Channel Drilldown 4: Red Ad
This data is passed alongside the lead’s contact details to your backend tools like Keap.
Step 4: Send Facebook Ads Data to Keap
Once the lead’s form is submitted, Attributer sends all the captured attribution data—along with the lead’s details (e.g., name, email, phone number)—to Keap. With this data in Keap, you can easily generate reports to analyze your Facebook Ads performance.
Using Keap’s reporting tools, you can create insightful reports that show:
- How many leads came from Facebook Ads
- How many opportunities were created by Facebook Ads
- The number of closed deals and customers generated through Facebook Ads
- Revenue generated from Facebook Ads and ROI
Why Use Attributer?
While there are other ways to track Facebook Ads in Keap, Attributer offers several unique benefits:
- Comprehensive Data Capture: Attributer captures not only data from Facebook Ads but also from other channels like organic search, referral traffic, and paid search. This allows you to track the complete source of your leads and customers.
- Persistence of Data: The UTM parameters are stored in a cookie, meaning that no matter what pages the visitor navigates to, the attribution data will remain intact when they submit a form.
- Data Cleanup: Attributer helps to resolve inconsistencies in UTM usage (for instance, different variations of
utm_source=facebook), ensuring that your data is clean and accurate. - Landing Page Data: Attributer also captures landing page URLs and groupings, which gives you insights into which pages are driving the most conversions.
Types of Reports You Can Generate
Once you’ve set up Attributer and integrated it with Keap, you can start running detailed reports, such as:
1. Leads by Channel: This report shows the number of leads generated from each channel, including Facebook Ads, organic search, and paid search. It helps you understand which channels are driving the most leads.
2. Customers by Campaign: This report breaks down the number of new customers generated by each Facebook Ads campaign, so you can identify which campaigns are performing best.
3. Revenue by Campaign: This report shows the revenue generated from customers acquired through your Facebook Ads. It helps you determine the ROI of your campaigns.
Conclusion
Tracking the performance of your Facebook Ads in Keap doesn’t have to be complicated. With Attributer, you can capture and track UTM parameters, integrate them with your forms, and run insightful reports that show how well your ads are performing. You’ll be able to identify which campaigns and ad sets are generating the most leads and customers, and ultimately make more informed decisions about where to allocate your marketing budget.
Ready to take control of your Facebook Ads performance? Start your free trial of Attributer today and see the difference it can make for your marketing strategy.
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