How to Track Google Ad Campaigns in Microsoft Dynamics CRM

Understanding which Google Ads campaigns drive the most leads, opportunities, and customers is crucial for optimizing your marketing spend. By integrating your Google Ads data with Microsoft Dynamics CRM, you can identify high-performing campaigns and eliminate underperforming ones.

In this guide, we’ll show you how to use Attributer, a powerful UTM parameter tracking tool, to seamlessly capture and analyze your Google Ads performance within Microsoft Dynamics CRM.

What Is Attributer?

• Attributer is a lightweight tracking script that you embed on your website. It automatically identifies the source of customer visits by analyzing UTM parameters and other referral data. Here’s how it works:
  • When a visitor lands on your site, Attributer detects their origin (e.g., paid search, organic social, direct traffic).
  • It categorizes the traffic into marketing channels and stores this data in a browser cookie.
  • When the visitor submits a lead form, Attributer appends the source details (such as campaign name, ad group, and landing page) to the lead record in Microsoft Dynamics CRM.
• Here’s an example of how captured UTM parameters appear in your CRM:
• As shown above, Attributer logs essential details like:
  • Channel: Paid Search
  • Campaign: Brand Campaign
  • Ad Group: Free Account Ad
  • Landing Page: /features/music-licensing

4 Simple Steps to Track Google Ads in Microsoft Dynamics CRM

1. Add UTM Parameters to Your Google Ads

UTM tracking is essential for monitoring campaign performance. Append UTM tags to your ad URLs to capture:

• utm_medium (e.g., paidsearch)
• utm_source (e.g., google)
• utm_campaign (e.g., brand-campaign)
• utm_term (Ad group name)
• utm_content (Specific ad variation)

Example URL:

https://yourwebsite.com/landing?utm_medium=paidsearch&utm_source=google&utm_campaign=brand-campaign

2. Add Hidden Fields to Your Forms

  Configure your lead capture forms to include hidden fields that store UTM data. Common fields include:

  Most form builders (like Gravity Forms or Typeform) support hidden fields—simply drag and drop them into your form.

3. Attributer Automatically Captures UTM Data

Once set up, Attributer populates hidden fields with UTM details when a visitor submits a form. For example:

• Channel: Paid Search
• Drilldown 1: Google
• Drilldown 2: Brand Campaign
• Landing Page: /features/music-licensing

4. Google Ads Data Flows into Microsoft Dynamics CRM

  Why Attributer Outshines Basic UTM Parameter Tracking for Marketing Attribution

When it comes to tracking your marketing efforts in Microsoft Dynamics CRM, you have options for capturing UTM parameters. But why settle for basic tracking when Attributer delivers superior insights? Here’s what sets it apart:

  1. Tracks Every Visitor, Not Just Paid Campaigns

While most tools focus solely on UTM parameter tracking for paid ads, Attributer goes further. It captures:

• Google Ads campaigns (via UTM tags)
• Organic search visitors
• Social media referrals
• Direct traffic
• And other channels

This means your CRM reports reveal the true source of customers—not just those from paid campaigns.

  2. Never Loses UTM Data, Even Across Pages

Traditional UTM tracking fails when users navigate away from the landing page. For example:

• A visitor clicks a Google Ad and lands on a campaign page.
• They then move to a contact form on a different URL.
• Basic tracking loses the UTM parameters.

Attributer solves this by storing UTM data in a browser cookie, ensuring it’s captured no matter where the form is submitted.

  3. Delivers Clean, Consistent Data

Raw UTM parameters often create messy data. For instance:

• utm_source=Google.com
• utm_source=google
• utm_source=adwords

Without standardization, your reports split one campaign into multiple sources.

Attributer automatically normalizes these variations, grouping them under Paid Search for accurate reporting.

  4. Tracks Landing Pages for Content ROI

Want to measure which blog posts or resources drive the most leads?

Attributer captures:

• Exact landing page URLs (e.g., /blog/capture-utm-parameters)
• Content categories (e.g., /blog, /whitepapers)

Now you can see:

• Which sections of your site perform best
• How individual pieces contribute to lead generation

  The Bottom Line

If you’re still relying on basic UTM tracking, you’re missing critical insights. Attributer ensures:
✔ Full-funnel visibility into source of leads
✔ Reliable data capture across multiple pages
✔ Clean, actionable reports in Microsoft Dynamics CRM

Upgrade your tracking—see the full picture of your marketing performance.

  3 Key Reports You Can Build in Microsoft Dynamics CRM

1. Leads by Marketing Channel

Identify which channels (paid search, organic, social) generate the most leads.

2. Customers by Google Ads Campaign

Determine which campaigns drive actual conversions—not just clicks.

3. Revenue by Keyword

Optimize bids by analyzing which keywords generate the highest revenue.

  Get Started with Attributer Today

Tracking Google Ads in Microsoft Dynamics CRM is effortless with Attributer. You’ll gain deep insights into campaign performance, optimize spend, and improve ROI.

🚀 Start your 14-day free trial today—set up takes just 15 minutes!

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