How to Capture Google Ads Data in WSForm

Learn how to track Google Ads campaign performance by capturing UTM data in WSForm and sending it to your CRM or analytics tools.

Why Track Google Ads Data?

Google Ads is a powerful channel for generating leads, especially because it targets users actively searching for your product or service. However, to maximize your ROI, you need to know:

• Which campaigns, ad groups, and keywords are driving leads and customers.
• How Google Ads compares to other channels like Organic Search or Paid Social.

By capturing Google Ads data in WSForm, you can track performance, optimize campaigns, and make data-driven decisions.

4 Steps to Capture Google Ads Data in WSForm

Here’s how to use Attributer to capture Google Ads data in WSForm:

1. Add UTM Parameters to Your Google Ads Campaigns

UTM parameters are small pieces of text added to the end of your URLs that help tools like Attributer track where visitors are coming from.

Example:

If your landing page is:

https://attributer.io/integrations/wsform

You can add UTM parameters to create:

https://attributer.io/integrations/wsform?utm_medium=paidsearch&utm_source=google&utm_campaign=brand-campaign&utm_term=free-account-ad

Recommended UTM Structure for Google Ads:

• UTMMedium: paidsearch
• UTMSource: google
• UTM Campaign: The name of your campaign (e.g., Brand Campaign).
• UTM Term: The ad group name or keyword.
• UTM Content: The specific ad (can be auto-filled using ValueTrack parameters).

Why it matters:

UTM parameters allow you to track the performance of individual campaigns, ad groups, and keywords in WSForm and your CRM.

Need help? Use a free UTM builder or follow Google Ads UTM tagging best practices.

2. Add Hidden Fields to Your WSForms

Hidden fields are invisible to users but allow tools like Attributer to store and pass UTM data into WSForm submissions.

Fields to Add:

Adding hidden fields to WSForms is simple:

• Open your WSForm editor.
• Drag and drop a “Hidden Field” component into your form.
• Name each field according to the list above.

Full step-by-step instructions can be found in WSForm’s documentation.

3. Attributer Writes Google Ads Data into the Hidden Fields

Once your hidden fields are set up, Attributer will:

1. Monitor where visitors are coming from.
2. Populate the hidden fields with Google Ads data when a visitor submits a form.

Example:

If a visitor clicks on a Google Ad for Dropbox’s brand campaign, Attributer might populate the fields like this:

• Channel: Paid Search
• Channel Drilldown 1: Google
• Channel Drilldown 2: Brand Campaign
• Channel Drilldown 3: Free Account Ad
• Landing Page: dropbox.com/features/cloud-storage
• Landing Page Group: Features

Attributer also captures the visitor’s landing page URL and category (e.g., Blog, Features).

4. Google Ads Data is Captured in WSForm

Why Use Attributer to Capture Google Ads Data in WSForm?

Here’s why Attributer is the best solution:

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1. Captures All Traffic Sources

Attributer doesn’t just track Google Ads — it captures the source of **all your leads**, including:

• Organic Search
• Paid Social
• Referral Traffic
• Direct Traffic

Why it matters:

You can compare Google Ads performance to other channels and optimize your overall marketing strategy.

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2. Remembers Data Across Pages

Most tools only capture UTM parameters if the form is submitted on the same page the visitor landed on.

The Problem:

If a visitor clicks on a Google Ad, lands on your homepage, and then navigates to a different page (e.g., Contact Us) to fill out a form, the UTM parameters are lost.

The Solution:

Attributer stores UTM parameters in a cookie, so the data is preserved even if the visitor navigates to multiple pages before submitting a form.

Why it matters:

You’ll get accurate data regardless of how visitors interact with your site.

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3. Provides Cleaner Data

Attributer automatically standardizes UTM data to account for inconsistencies.

Example:

If some campaigns use utm_source=google and others use utm_source=adwords, Attributer will still credit all leads to the Paid Search channel.

Why it matters:

You’ll save time cleaning up data and get more accurate reports.

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4. Captures Landing Page Data

Attributer also captures:

• Landing PageURL: The specific page the visitor landed on.
• Landing Page Group: The category of the page (e.g., Blog, Features).

Why it matters:

You can track which sections of your website (e.g., blog posts, product pages) are driving the most leads and customers.

Example Reports You Can Run

By capturing Google Ads data in WSForm and sending it to your CRM or analytics tools, you can run reports like these:

1. Leads by Channel

This report shows the number of leads you’re generating each month, broken down by channel (e.g., Paid Search, Organic Search, Paid Social).

Why it matters:

Compare the performance of Google Ads to other channels and allocate your budget accordingly.

2. Customers by Google Ads Campaign

This report shows how many customers you’re acquiring from each Google Ads campaign.

Why it matters:

Identify which campaigns are driving the most customers and optimize your ad spend.

3. Revenue by Keyword

This report shows how much revenue each keyword is generating.

Why it matters:

Focus your budget on high-performing keywords to maximize ROI.

Wrap-Up

By using Attributer with WSForm, you can easily capture Google Ads data and send it to your CRM or analytics tools.

This allows you to:

• Track which campaigns, ad groups, and keywords are driving leads and customers.
• Compare Google Ads performance to other channels.
• Run detailed reports to measure ROI and optimize your marketing strategy.

Ready to get started?

Sign up for Attributer’s free trial today and start capturing Google Ads data in WSForm in just a few minutes!

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