Learn how to track Google Ads campaigns in Zoho CRM to identify which ads, campaigns, and keywords are driving leads, customers, and revenue for your business.
Table of Contents
Why Track Google Ads in Zoho CRM?
By tracking Google Ads data in Zoho CRM, you can:
- Understand which campaigns and keywords are generating leads, customers, and revenue.
- Identify underperforming campaigns and optimize your ad spend.
- Run detailed reports to measure ROI and improve your marketing strategy.
With tools like **Attributer**, you can automate this process and ensure accurate tracking of Google Ads data in Zoho CRM.
What Is Attributer?
Attributer is a lightweight script that tracks the source of your website visitors (e.g., Paid Search, Organic Search, Paid Social) and stores this data in a cookie. When a visitor fills out a form on your website, Attributer sends the source information (along with UTM parameters) to Zoho CRM.
This means every lead in Zoho CRM will include information about the marketing channel, campaign, ad group, and even the landing page that brought them to your website.
4 Steps to Track Google Ads Campaigns in Zoho CRM
Here’s how to set up tracking for Google Ads campaigns in Zoho CRM using Attributer:
1. Add UTM Parameters to Your Google Ads Campaigns
UTM parameters are tags added to your URLs that help track the source of your traffic.
Example:
If your landing page is:
https://yourwebsite.com/pricing
You can add UTM parameters to create:
Recommended UTM Structure for Google Ads:
- UTMMedium: paidsearch
- UTMSource: google
- UTM Campaign: The name of your campaign (e.g., Brand Campaign).
- UTM Term: The ad group or keyword.
- UTM Content: The specific ad (useful for A/B testing).
Why it matters:
UTM parameters allow you to track which campaigns, ad groups, and ads are driving leads and customers.
Need help? Use a free UTM builder or follow Google Ads UTM tagging best practices.
2. Add Hidden Fields to Your Website Forms
Hidden fields are used to capture UTM parameters and other attribution data without the user seeing them.
Fields to Add:
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
How to Add Hidden Fields:
- If you’re using a form builder like Zoho Forms, Gravity Forms, or Jotform, you can simply drag and drop a “Hidden Field” into your form.
- Name each field as listed above.
Attributer will automatically populate these fields with UTM and landing page data.
3. Attributer Writes Google Ads Data into the Hidden Fields
Once the hidden fields are in place, Attributer tracks where your visitors are coming from and populates the hidden fields with UTM values when a visitor submits a form.
Example:
If a visitor clicks on a Google Ad for Dropbox’s brand campaign, Attributer might populate the fields like this:
- Channel: Paid Search
- Channel Drilldown 1: Google
- Channel Drilldown 2: Brand Campaign
- Channel Drilldown 3: Free Trial Ad
- Landing Page:
https://dropbox.com/features/cloud-storage - Landing Page Group: Features
Attributer also captures the visitor’s first landing page and its group (e.g., Blog, Features).
4. Google Ads Data Is Sent into Zoho CRM
When a visitor submits a form, all the captured Google Ads data is sent to Zoho CRM along with the lead’s name, email, phone number, etc.
Once the data is in Zoho CRM, you can:
- View it in lead records to see which campaign, ad group, or keyword brought in each lead.
- Run reports to measure the performance of your Google Ads campaigns.
- Analyze ROI to identify which campaigns are worth scaling up or cutting back.
Why Use Attributer Instead of Raw UTM Parameters?
While it’s possible to capture UTM parameters manually, Attributer offers several advantages:
1. Tracks All Traffic Sources
Attributer doesn’t just track Google Ads — it captures the source of **all your leads**, including:
- Organic Search
- Paid Social
- Referral Traffic
- Direct Traffic
Why it matters:
This allows you to compare Google Ads performance to other channels and get a complete picture of where your leads and customers are coming from.
2. Remembers Data Across Pages
Most UTM tracking tools only capture parameters if the form is submitted on the same page the visitor landed on.
The Problem:
If a visitor clicks on a Google Ad, lands on your homepage, and then navigates to a different page (e.g., Contact Us) to fill out a form, the UTM parameters are lost.
The Solution:
Attributer stores UTM parameters in a cookie, so the data is preserved even if the visitor navigates to multiple pages before submitting a form.
Why it matters:
You’ll get accurate data regardless of how visitors interact with your site.
3. Cleans and Standardizes Data
Inconsistent UTM tagging can lead to messy data. For example:
- Some campaigns might use
utm_source=google, while others useutm_source=adwords. - Some might use
utm_medium=PaidSearch, while others useutm_medium=paidsearch.
Attributer automatically standardizes these inconsistencies, ensuring clean and accurate data in Zoho CRM.
4. Captures Landing Page Data
Attributer also tracks:
- Landing PageURL: The specific page the visitor landed on.
- Landing Page Group: The category of the page (e.g., Blog, Features).
Why it matters:
You can analyze which sections of your website (e.g., blog posts, product pages) are driving the most leads and customers.
Example Reports You Can Run in Zoho CRM
By capturing Google Ads data in Zoho CRM, you can run insightful reports like these:
1. Leads by Channel
This report shows how many leads you’ve generated each month, broken down by channel (e.g., Paid Search, Organic Search, Paid Social).
Why it matters:
Compare the performance of Google Ads to other channels and allocate your budget accordingly.
2. Customers by Campaign
This report shows how many customers each Google Ads campaign is generating.
Why it matters:
Identify which campaigns are driving actual customers (not just clicks) and focus your budget on high-performing campaigns.
3. Revenue by Keyword
This report shows how much revenue each keyword is generating.
Why it matters:
Focus your bidding on high-performing keywords to maximize ROI.
Wrap-Up
Using Attributer to track Google Ads campaigns in Zoho CRM allows you to:
- Capture UTM parameters and send them to Zoho CRM.
- Track the source of all your leads, not just those from Google Ads.
- Run detailed reports to measure campaign performance and ROI.
Ready to get started?
Sign up for Attributer’s free trial today and start tracking your Google Ads campaigns in Zoho CRM in just a few minutes!
Ready to Transform Your Analytics?
Start your 14-day Attributer trial today—no credit card required. Implement tracking in under 10 minutes and unlock your first campaign report by tomorrow.