Track Your YouTube Ads Leads with Forminator

Learn how Attributer and Forminator can help you track the number of leads and customers generated from your YouTube Ads.

Do You Know How Many Leads & Customers You Got from Your YouTube Ads?

It’s a surprisingly difficult question to answer. Tools like Google Analytics can show you how many website visitors you received, but they don’t reveal how many leads and customers your ads have generated.

Fortunately, there is a solution.

In this article, we’ll demonstrate how to use a tool called Attributer to capture YouTube Ads data in Forminator, enabling you to see which campaigns and ads are generating your leads.

4 Simple Steps for Tracking YouTube Ads in Forminator

Tracking your YouTube Ads is simple with Forminator and Attributer. Just follow these steps:

1. Add UTM Parameters to Your Ads

Start by adding UTM parameters to your YouTube Ads. These tiny labels attached to your ad links help analytics tools like Attributer track where your website visitors come from.

For example, if you have a YouTube Ad directing people to attributer.ai/integrations/forminator, your URL with UTM parameters might look like this:

attributer.ai/integrations/forminator?utm_medium=paidsocial&utm_source=youtube&utm_campaign=brand-campaign

You can customize your UTM parameters, but we suggest using this format for YouTube Ads:

• UTMMedium: paidsocial
• UTMSource: youtube
• UTM Campaign: [your campaign name]
• UTM Term: [your ad name]

2.Add Hidden Fields to Your Forms

Next, add hidden fields to your lead capture forms. These fields allow you to track how leads reach your site.

The hidden fields you need to add are:

With Forminator, adding hidden fields is straightforward. Go to your WordPress admin panel, select ‘Forms’ from the navigation menu, click ‘Edit’ on the form you want to use with Attributer, then click ‘Insert Fields’ and ‘Input’ to add your hidden fields. For a detailed guide, click here.

3. Attributer Writes YouTube Ads Data into Hidden Fields

Attributer captures the source of your website visitors and writes this data into the hidden fields. Every time a user submits a form, Attributer auto-fills their attribution information.

For example, if you’re a marketing executive for a fitness studio with a YouTube Ad offering a free quote for personal training, Attributer would populate the hidden fields as follows:

• Channel: Paid social
• Channel Drilldown 1: youtube
• Channel Drilldown 2: new client campaign
• Channel Drilldown 3: request free quote ad

Attributer also captures the user’s initial landing page and its group.

4. Capture YouTube Ads Data in Forminator

Why It’s Important to Track Leads & Customers from YouTube Ads

Here are three key reasons to assess your YouTube Ads:

• Google Ads Data Inaccuracy: Due to privacy updates like iOS14, Google’s ad tracking tools are less precise. Your YouTube Ads data might not be fully accurate if conversions aren’t properly counted.
• Google Analytics Limitations: Standard analytics platforms only track site visitors, which is insufficient for businesses converting offline, like brick-and-mortar stores.
• Proving ROI: To effectively track your YouTube Ads’ ROI, you need to see the revenue they drive. Tools like Attributer with Forminator provide better insights into leads and customers from your ads.

Why Attributer is the Best Way to Track YouTube Ads in Forminator

Here’s why Attributer is a great option for tracking leads and customers from YouTube Ads:

• Captures All Lead Sources: Attributer gathers information on all leads, regardless of their origin (e.g., Organic Search, Paid Search).
• Remembers Data: Attributer stores UTM parameters in a cookie, ensuring data is captured even if visitors explore your site before submitting a form.
• Captures Landing Page Data: Attributer logs the first landing page and its group, helping you identify which content attracts leads.

3 Example Reports You Can Run When You Track Your YouTube Ads in Forminator

By sending your YouTube Ads data to your CRM, you can run reports to identify what’s working and what isn’t.

Here are three valuable reports:

1. Leads by Channel

Your business likely receives leads from various sources, such as Paid Social, Organic Search, referrals, and more. With a “Leads by Channel” chart, you can accurately track how many leads are coming from each channel on a monthly basis.

These insights are invaluable for making informed decisions about where to allocate your ad spend. For example, if you find that Organic Search is generating significantly more leads than YouTube Ads (Paid Social), you might consider reducing your investment in YouTube Ads.

2. Customers by Campaign

The “Customers by Campaign” report illustrates how many customers each of your campaigns has generated on a specific channel. If you’re running multiple YouTube Ad campaigns, this chart will show the number of customers each campaign has brought in.

This report provides a clear view of which campaigns are effective and which are not. With these insights, you can make strategic decisions regarding future creatives, messaging, and budget allocations.

3. Revenue by Ad

The ultimate goal of many ads is to generate revenue. A “Revenue by Ad” report helps you identify which ads are most effective at achieving this goal by showing how much revenue each ad has generated.

Understanding your ads’ ROI enables you to make confident decisions about which ads to invest more in and which ones to discontinue.

Wrap Up

Using Attributer with Forminator is an excellent way to track leads and customers from your YouTube Ads.

Looking to track ad performance on other platforms? Attributer can help with that too. As an all-in-one attribution tool, Attributer tracks data from all your leads across all channels.

The best part? Attributer offers a free 14-day trial and takes just 10 minutes to set up. Start your free trial today to see how it can benefit you!

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