Discover how to seamlessly capture UTM parameters and pinpoint the exact source of leads (campaign, ad set, network, etc.) from your Facebook Ads directly into Paperform.
Why Capture Facebook Ads Data?
Imagine knowing precisely which campaigns drive conversions, which ads resonate with your audience, and which platforms (Facebook, Instagram, etc.) deliver the highest ROI. By integrating UTM parameter tracking into your forms, you can transform raw data into actionable insights.
Here’s how to automate this process using Attributer, a marketing attribution tool designed to simplify lead source tracking.
4 Steps to Capture Facebook Ads Data in Paperform
1. Integrate UTM Tags into Your Facebook Ads
UTM parameters are snippets added to your ad URLs to track campaign performance. For example: yourdomain.com/landing-page?utm_medium=paidsocial&utm_source=facebook&utm_campaign=summer-sale
Follow these best practices:
- UTM Medium:
paidsocial(for paid social ads) - UTM Source:
facebook,instagram, etc. - UTM Campaign: Campaign name (e.g.,
brand-awareness) - UTM Term: Ad set name
- UTM Content: Specific ad ID
Free UTM builders can help generate these URLs effortlessly.
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
2. Deploy Attributer on Your Website
Attributer is a lightweight code snippet that identifies visitor sources (e.g., Facebook Ads, organic search, referrals). Once installed, it:
- Scans referral data and UTM parameters.
- Stores this data in cookies for consistent tracking across site navigation.
- Automatically populates hidden form fields in Paperform.
Implementation is simple: Sign up for a free trial, copy the code, and add it to your site header.
3. Add Hidden Fields to Your Paperform Forms
Create hidden fields in your forms to capture:
- Channel (e.g., Paid Social)
- Channel Drilldown 1 (e.g., Facebook)
- Channel Drilldown 2 (e.g., Brand Campaign)
- Landing PageURL
- Landing Page Category
In Paperform, select “Hidden” as the field type when adding these questions. This ensures lead source data is captured silently alongside user inputs like email and name.
4. Analyze & Act on Your Data
Attributer syncs Facebook Ads data into Paperform submissions. From there, leverage native integrations to:
- Feed Data to Salesforce or HubSpot: Build ROI reports showing leads, conversions, and revenue per campaign.
- Export to Google Sheets: Visualize trends with pivot tables or connect to Data Studio for dynamic dashboards.
- Enrich Email Notifications: Include lead source details in alerts for faster follow-ups.
- Sync with Billing Tools: Track revenue tied to specific ads in Stripe or PayPal.
Why Choose Attributer Over Manual Tracking?
Multi-Channel Attribution
Attributer doesn’t just track Facebook Ads—it captures leads from organic search, YouTube referrals, direct visits, and more. Understand your full marketing funnel.
Data Consistency
Even with inconsistent UTM usage (e.g., utm_source=facebook vs. facebook.com), Attributer cleans and categorizes data accurately.
Landing PageInsights
See which pages (e.g., blog posts, product demos) drive conversions, helping refine content strategies.
Persistent Tracking
Cookies retain UTM data even if users navigate multiple pages before submitting a form, ensuring no lead source is lost.
3 Essential Reports to Optimize Facebook Ads
1. Leads by Channel
Compare Facebook Ads against other channels (paid search, organic social) to allocate budgets strategically.
2. Performance by Network
Identify if Instagram, Facebook, or Messenger generates the most leads, and adjust ad placements accordingly.
3. Campaign ROI Breakdown
Measure which campaigns (e.g., “Holiday Sale” vs. “Product Launch”) drive conversions—not just clicks.
Ready to Transform Your Analytics?
👉 Start your 14-day free trial of Attributer today and finally get the data you need to grow smarter.