Understanding which marketing channels and campaigns are driving leads, opportunities, and customers is crucial for optimizing your marketing budget and fostering business growth. If you’re unsure about these metrics, you might be wasting resources. Fortunately, capturing UTM parameters and integrating them into GoHighLevel offers a straightforward solution.
By tracking UTM parameters alongside each lead in GoHighLevel, you can generate reports that reveal which channels and campaigns contribute to leads, customers, and revenue. This guide demonstrates how Attributer can facilitate capturing UTM parameters in GoHighLevel.
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Four Steps for Capturing UTM Parameters in GoHighLevel
Using Attributer to capture UTM parameters in GoHighLevel is simple. Follow these four steps:
1. Add UTM Variables to Your Ads
To help Attributer identify traffic sources, add UTM parameters to your ads across various platforms, including social networks like Facebook, Twitter, and LinkedIn, search engines such as Google and Bing, and any custom campaigns in trade publications or media outlets. For detailed guidance on using UTM parameters and selecting appropriate values, refer to our informative article.
2. Include Hidden Fields in Your Forms
After adding UTM parameters to your ads, incorporate hidden fields in your lead capture forms. These fields include:
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
Most form-building tools, such as Gravity Forms, WP Forms, Wix, and Webflow, allow easy addition of hidden fields by dragging and dropping a ‘hidden’ field type into your form. Alternatively, for custom HTML forms, use input type="hidden" for the form fields.
3. Attributer Automatically Completes Hidden Fields with UTM Data
Attributer monitors visitor origins and populates hidden fields with UTM data when visitors complete forms on your website. For instance, if a visitor from a paid search brand campaign arrives at your real estate website, Attributer fills the fields as follows:
- Channel = Paid Search
- Channel Drilldown 1 = Google
- Channel Drilldown 2 = Brand Campaign
- Channel Drilldown 3 = Selling Houses
Additionally, Attributer captures the visitor’s first landing page (e.g., realestatefirm.com/services/house-sales) and landing page group (e.g., services).
4. UTM Parameters are Passed into GoHighLevel
Upon form submission, channel data from UTM parameters and landing page data are transferred to your CRM along with lead details such as name, email, and phone number. Once in your CRM, you can utilize existing reporting tools to analyze data, including GoHighLevel reports or other BI tools. This enables you to assess which channels generate the most leads, conversion rates, and closed deals from each channel.
What is Attributer?
Attributer is a small code snippet placed on your website. It analyzes technical elements to determine visitor origins, similar to analytics software like Google Analytics. It categorizes visitors into channels (e.g., Paid Search, Paid Social, Organic Search) and stores this information in a cookie in the visitor’s browser. When a visitor submits a lead form, Attributer transfers channel information and lead details into your GoHighLevel CRM.
Attributer was founded by a B2B marketing consultant who recognized that many clients struggled to identify channels driving leads and customers, rather than just visitors, which tools like Google Analytics easily track.
Why Using Attributer is Better than Capturing Raw UTM Parameters
While other tools capture raw UTM parameters and pass them into GoHighLevel, Attributer offers additional benefits:
1. Capturing All Traffic Sources
Attributer not only captures UTM parameters but also gathers attribution information from visitors arriving through organic channels without UTM parameters (e.g., Organic Search, Organic Social, Referral, Direct). This ensures you understand the origin of all leads, not just those from paid campaigns.
2. Storing Data Across Pages
Most tools require UTM parameters to be present on the form completion page, which can result in false information if the form page differs from the landing page. Attributer stores UTM parameters in a cookie, ensuring they are retained regardless of the form completion page.
3. Providing Cleaner Data
Capturing raw UTM parameters often results in messy data. For example, variations like UTM_Source=Facebook, UTM_Source=facebook, and UTM_Source=fb can complicate reports. Attributer addresses these inconsistencies, attributing leads to the correct channel (e.g., Paid Social) regardless of variations.
4. Capturing Landing Page Data
Attributer captures not only UTM parameters and channel data but also landing page and category information, enabling you to evaluate the performance of specific content pieces.
4 Example Reports You Can Run When You Capture UTM Parameters in GoHighLevel
Using Attributer to capture UTM parameters in GoHighLevel allows you to create insightful reports:
1. Leads by Channel
With Attributer, you can effortlessly monitor the origins of all your leads, not just those obtained through paid advertising campaigns.
This capability allows you to generate reports, like the one mentioned above, that categorize leads according to their originating channel. These reports are invaluable for identifying which channels are most effective at generating leads, extending beyond paid campaigns.
They also provide insights into how to enhance lead generation strategies in the future.
For instance, if Organic Search accounts for the majority of your leads while most of your budget is allocated to paid ads, it might be wise to reallocate some funds towards Search Engine Optimization.
2. Leads by Facebook Ads Network
If you are advertising across various Facebook networks, such as Facebook, Instagram, Messenger, and others, the aforementioned report is precisely what you need to ascertain which network is yielding the most leads.
This information empowers you to make informed decisions regarding ad spending optimization.
By adjusting your targeting settings to focus on the networks that are truly effective, you can attract more leads without increasing your budget.
3. Customers by Google Ads Campaign
The report described above provides an overview of the number of customers acquired each month through your different Google Ads campaigns.
It highlights the campaigns that successfully convert visitors into customers, rather than merely attracting non-converting traffic.
By utilizing this data, you can refine your Google Ads investments, focusing your budget and A/B testing on campaigns that actually generate revenue. This ensures that your advertising resources are concentrated on the most lucrative campaigns.
4. Revenue by Keyword
By incorporating keywords into the UTM parameters in your Google Ads, which is straightforward using tracking templates, you can identify the specific keywords that lead customers to your business.
This information helps you determine which keywords warrant higher bids in Google Ads and provides valuable insights into which keywords to target in your Search Engine Optimization efforts.
Wrap Up
Attributer is an excellent solution for capturing UTM parameters in GoHighLevel.
It not only captures and transfers UTM parameters but also provides data on leads from channels without UTM parameters, such as Organic Search and Social. Start your free trial today to enhance your marketing analytics.
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