Integrate Google Analytics data into Zoho CRM

Discover how to integrate essential Google Analytics data, like Landing Pages and Channel information, into your Zoho CRM. This lets you pinpoint exactly which marketing channels and campaigns are successfully driving leads, opportunities, and ultimately, customers.

Are you fully aware of which marketing channels and campaigns are driving the most leads and customers for your business? If not, you could be squandering valuable resources from your marketing budget.

To gain insights into your lead generation, it’s essential to integrate Google Analytics data, such as channel and landing page metrics, into Zoho CRM. This integration allows you to generate reports that reveal the sources of your leads, customers, and revenue.

In this article, we’ll explore how to utilize a tool called Attributer to integrate Google Analytics data into Zoho CRM.

What is Attributer?

Attributer is a simple code snippet that you implement on your website. When a visitor arrives, Attributer analyzes specific technical details to identify the source of the visit, much like Google Analytics.

It categorizes visitors into channels such as Paid Search, Paid Social, and Organic Search, storing this data as a cookie in the visitor’s browser. When a visitor fills out a lead form, Attributer populates hidden fields with Google Analytics data and sends this information to Zoho CRM.

Originally developed by marketing consultant, Attributer was designed to help businesses track the effectiveness of their marketing efforts by integrating Google Analytics data into their CRM systems.

4 Steps to Integrate Google Analytics Data into Zoho CRM

Integrating Google Analytics data into Zoho CRM using Attributer is straightforward. Here’s how you can do it in 4 simple steps:

1. Add Hidden Fields to Your Forms

Start by incorporating hidden fields into your lead capture forms. Most form-building tools, such as Gravity Forms, Zoho Forms, or Wix Forms, offer options to add hidden fields easily.

The hidden fields you should consider include:

• Channel
• Channel Drilldown 1
• Channel Drilldown 2
• Channel Drilldown 3
• Landing Page
• Landing Page Group

If you’re using a custom HTML form on your website, you can add these fields using the input type="hidden" attribute.

2. Automatically Populate Hidden Fields with Google Analytics Data

Attributer will automatically fill in the hidden fields with Google Analytics data when a visitor submits a form. For example, if a visitor arrives from a Paid Search campaign, the hidden fields might be populated as follows:

Additionally, Attributer will capture the visitor’s first landing page and its associated group.

3. Transfer Google Analytics Data into Zoho CRM

When a visitor submits a form, the channel and landing page data are sent to Zoho CRM alongside the lead’s name, phone number, email, and other details.

4. Generate Reports to Analyze Lead Sources

What Data is Transferred to Zoho CRM?

At Attributer, we recognize that effective attribution relies on two essential components:

• Channel: This indicates the source from which your visitors arrive at your website. Common sources include paid search, organic search, and referrals.
• Landing Page: This represents the content that initially attracted visitors to your site, such as blog posts, feature pages, or ebooks.

Attributer captures this critical information, enabling you to answer key questions about your marketing performance.

1. Marketing Channel Data

Attributer reveals the specific channels from which your leads originate (e.g., paid social, organic search) and provides in-depth details for each channel, including campaign names, keywords, and ad groups.

2. Landing Page Data

Attributer automatically records the first landing page viewed by each visitor, along with its category. This helps you assess how various types of content contribute to lead generation.

Example Reports You Can Create with Google Analytics Data in Zoho CRM

Integrating Google Analytics data into Zoho CRM allows you to generate insightful reports that illuminate your lead sources and customer acquisition. Here are four examples of reports you can create:

1. Leads by Channel

This report provides a monthly overview of leads generated from different channels, helping you identify which channels are most effective. This insight is crucial for optimizing your marketing budget.

2. Opportunities by Google Ads Campaign

For businesses running multiple Google Ads campaigns, this report highlights which campaigns yield quality leads that convert into opportunities. It’s a valuable tool for determining where to allocate your advertising budget.

3. Customers by Facebook Ads Network

This report breaks down the number of customers acquired from ads across various platforms owned by Facebook, such as Instagram and Messenger. Understanding performance on each platform can guide your advertising strategy.

4. Revenue from Organic Search by Search Engine

If you’re investing in SEO, this report details the revenue generated from your organic search efforts, categorized by the search engine. This comparison helps you evaluate the effectiveness of SEO relative to other marketing channels.

Conclusion

Attributer is an excellent solution for integrating Google Analytics data into Zoho CRM. Once set up, it runs seamlessly in the background, passing data into Zoho with each new lead.

With this data in Zoho CRM, you can utilize native reporting or connect to reporting tools like Zoho Reports to create detailed visualizations of your lead sources, customers, and revenue streams.

Best of all, getting started is free, so why not begin your trial today?

---

Ready to Transform Your Analytics?

Start your 14-day Attributer trial today—no credit card required. Implement tracking in under 10 minutes and unlock your first campaign report by tomorrow.