LinkedIn Ads is a powerful platform for B2B lead generation, offering unmatched targeting options based on company size, job title, seniority, and more.
However, LinkedIn Ads can be costly—so it’s crucial to track whether they’re driving real leads and customers, not just clicks.
In this guide, we’ll show you how to capture LinkedIn Ads data in FormAssembly using UTM parameter tracking, helping you measure the true ROI of your campaigns.
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4 Steps to Capture LinkedIn Ads Data in FormAssembly
1. Add UTM Parameters to Your LinkedIn Ads
UTM tags are snippets of text added to your ad URLs to track performance. For LinkedIn Ads, we recommend:
utm_medium=paidsocialutm_source=linkedinutm_campaign=[Campaign Name]utm_term=[Ad Name]
Use free UTM builders if needed—this ensures every click is traceable.
2. Install a UTM Tracking Tool on Your Website
To capture UTM parameters from LinkedIn Ads, you need a tool like Attributer. Here’s how it works:
- A small JavaScript snippet is added to your website.
- When a visitor arrives (e.g., from a LinkedIn Ad), Attributer stores their source, medium, and campaign in a browser cookie.
- This data is later passed into hidden fields in your FormAssembly forms.
Setup takes under 15 minutes—no coding expertise required.
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
3. LinkedIn Ads Data Automatically Appears in FormAssembly
Once configured:
- When a lead submits a form, Attributer populates hidden fields with their ad source (e.g.,
utm_source=linkedin). - This data is captured alongside lead details (name, email, etc.).
- You can then sync it to your CRM (Salesforce, HubSpot, Pipedrive) via FormAssembly’s native integrations or Zapier.
4. Analyze LinkedIn Ads Performance in Your CRM
With LinkedIn Ads data in your CRM, you can generate reports like:
- Leads by LinkedIn Ads campaign
- Customers acquired from paid social
- Revenue generated by ad type (Sponsored Content, InMail, etc.)
This helps optimize ad spend and maximize ROI.
Why Use UTM Tracking for LinkedIn Ads in FormAssembly?
1. Tracks All Lead Sources, Not Just LinkedIn
While LinkedIn Ads are a powerful tool for generating leads, they’re just one piece of your marketing puzzle. Attributer goes beyond LinkedIn to capture leads from multiple channels, including Google Ads, organic search, social media, email campaigns, and even direct traffic. This comprehensive tracking ensures you have a holistic view of your marketing performance, allowing you to measure the true ROI of each campaign. Without this visibility, you might undervalue or overlook high-performing channels, leading to misallocated budgets and missed opportunities.
2. Preserves Data Across Multiple Pages
Basic UTM tracking often fails when users navigate through multiple pages before submitting a form—resulting in lost attribution data. Attributer solves this problem by storing UTM parameters in a secure browser cookie, ensuring that the original lead source is retained no matter how many pages a visitor explores. For example, if a user clicks a LinkedIn Ad, browses your blog, and later fills out a contact form, you’ll still know the lead came from LinkedIn. This seamless tracking eliminates gaps in your data and provides more accurate campaign insights.
3. Captures Landing Page Insights
Understanding which content drives conversions is key to refining your marketing strategy. With Attributer, you can track landing page URLs (e.g., /blog/capture-utm-parameters) to identify high-performing pages, such as blog posts, product pages, or case studies. This insight helps you optimize your content strategy, allocate resources effectively, and replicate success across other pages. For instance, if a specific blog post consistently generates leads, you can promote it more aggressively or create similar content to maximize engagement.
By leveraging UTM tracking with Attributer in FormAssembly, you gain deeper visibility into your lead generation efforts, ensuring no valuable data slips through the cracks. Whether it’s multi-channel attribution, cross-page tracking, or landing page analysis, these insights empower you to make data-driven decisions and maximize your marketing ROI.
3 Key Reports for LinkedIn Ads Tracking
1. Leads by Marketing Channel
Compare LinkedIn Ads against Google Ads, organic traffic, and email marketing to allocate budget effectively.
2. Customers by LinkedIn Campaign
Identify top-performing campaigns and pause underperforming ones.
3. Revenue by Ad Type
Determine whether Sponsored Content, InMail, or Text Ads drive the highest revenue.
Start Tracking LinkedIn Ads Leads Today
By integrating UTM parameter tracking with FormAssembly, you gain full visibility into which LinkedIn Ads generate leads and revenue.
Get started in 15 minutes with a free 14-day trial of Attributer—no credit card required!
🚀 Optimize your LinkedIn Ads strategy with accurate lead attribution today.
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