Wondering how many leads, opportunities, and customers your LinkedIn Ads are generating? This guide will show you exactly how to measure your campaign performance directly in Salesforce.
LinkedIn Ads are a powerful tool for B2B marketers, offering unmatched targeting options—like industry, job title, and seniority—that platforms like Facebook can’t match. However, with LinkedIn’s higher ad costs, it’s crucial to track not just clicks or visits, but actual conversions.
In this article, we’ll walk through how to use Attributer, a marketing attribution tool, to monitor LinkedIn Ads performance in Salesforce—so you can optimize spend and maximize ROI.
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4 Simple Steps to Track LinkedIn Ads in Salesforce
With Attributer, tracking LinkedIn Ads in Salesforce is straightforward. Here’s how:
1. Install Attributer on Your Website
Attributer is a lightweight tracking script that captures visitor sources and passes this data to Salesforce when a lead submits a form.
To set it up:
- Sign up for a free 14-day trial and get your tracking code.
- Add the code to your website (installation guides available here).
- Include hidden fields in your forms to capture UTM parameters and traffic source data.
Supported fields:
- Channel (e.g., Paid Social)
- Channel Drilldown 1-4 (e.g., LinkedIn, Campaign Name, Ad Set, Ad Creative)
Attributer works with most form builders, including Salesforce Web-to-Lead, Gravity Forms, Webflow, and Typeform.
2. Add UTM Parameters to Your LinkedIn Ads
UTM parameters help track which ads drive leads. Simply append them to your destination URLs:
Example: yourwebsite.com/landing-page?utm_medium=paidsocial&utm_source=linkedin&utm_campaign=product-launch
Key UTM tags to include:
- utm_source (e.g., LinkedIn)
- utm_medium (e.g., paidsocial)
- utm_campaign (e.g., brand-awareness)
This ensures Attributer accurately identifies traffic from LinkedIn Ads.
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
3. LinkedIn Ads Data Flows into Salesforce
Once Attributer is installed and UTMs are set up:
- Attributer tracks visitor sources and stores them in a browser cookie.
- When a lead submits a form, the source data is captured in hidden fields.
- This data syncs to Salesforce alongside lead details (name, email, company, etc.).
Now, you can see exactly which LinkedIn campaigns generate leads—right in your CRM.
4. Analyze Performance with Salesforce Reports
With LinkedIn Ads data in Salesforce, you can run powerful reports to measure:
- Leads by Channel – Compare LinkedIn Ads to other sources (Organic Search, Paid Search, etc.).
- Opportunities by Social Network – See which platforms drive the most pipeline.
- Customers by Campaign – Identify top-performing LinkedIn Ads.
- Revenue by Ad – Measure which creatives generate the most revenue.
Use Salesforce’s built-in reporting or connect tools like Tableau or Power BI for deeper insights..
What is Attributer and why use it?
As noted before, Attributer is a small piece of code you install on your website.
It monitors visitor sources and records this data into hidden form fields. Upon submission, your form tool captures this information and sends it to Salesforce.
For example, if you marketed accounting software and a user clicked your ad, Attributer would log (based on UTM parameters):
Channel: Paid Social
Channel Drilldown 1: LinkedIn
Channel Drilldown 2: Payroll Campaign (or campaign name)
Channel Drilldown 3: Red Ad (or ad creative clicked)
Attributer excels at tracking LinkedIn Ads in Salesforce for several reasons:
Captures multi-channel data – Beyond LinkedIn Ads, it tracks leads from Paid Search, Organic Search, Organic Social, Referral, or Direct. Retains data – It saves UTM parameters in browser cookies, ensuring persistent tracking even if visitors leave and return. Standardizes data – Attributer handles UTM inconsistencies (e.g., “linkedin” vs. “LinkedIn”) and correctly categorizes leads (e.g., as Paid Social).
4 Key Reports to Measure LinkedIn AdsROI
1.Leads by Marketing Channel
See which channels drive the most leads—helping you allocate budget effectively.
2. Opportunities by Social Network
Compare LinkedIn’s performance against Facebook, Twitter, and other paid social platforms.
3. Customers by LinkedIn Campaign
Identify which campaigns convert leads into paying customers.
4. Revenue Generated per Ad
Measure which ad creatives drive the highest revenue—optimizing future campaigns.
Start Tracking LinkedIn Ads in Salesforce Today
If you’re spending on LinkedIn Ads but unsure of their true ROI, Attributer provides the missing link—showing exactly which campaigns drive leads, customers, and revenue.
✅ Easy setup (10 minutes)
✅ No new tools (works inside Salesforce)
✅ Free 14-day trial
Try Attributer Free and gain full visibility into your LinkedIn Ads performance.
Ready to Transform Your Analytics?
Start your 14-day Attributer trial today—no credit card required. Implement tracking in under 10 minutes and unlock your first campaign report by tomorrow.