How to Track Leads from Affiliates in Jotform

Tracking affiliate performance is crucial for understanding which affiliates are driving leads, customers, and revenue. With **Attributer**, you can capture affiliate data in Jotform submissions and use it to optimize your affiliate program. Here’s how to set it up in 4 simple steps.

4-Step

1. Add UTM Parameters to Your Affiliate Links

UTM parameters are essential for tracking affiliate performance. They allow you to identify which affiliate sent each lead.

Example Affiliate Link with UTM Parameters:

If your landing page URL is:

https://yourwebsite.com/signup

Add UTM parameters to create:

https://yourwebsite.com/signup?utm_medium=affiliates&utm_source=bloggers&utm_campaign=john-smith

Recommended UTM Structure for Affiliate Links:

• UTMMedium: affiliates
• UTM Source: The type of affiliate (e.g., bloggers, podcasters, YouTubers).
• UTM Campaign: The specific affiliate’s name (e.g., John-Smith).

Tools to Simplify UTM Creation:

• Use affiliate management tools like Trackdesk or Rewardful to automatically add UTM parameters to affiliate links.
• Use free UTM builders like UTM.io to manually create UTM-tagged links.

Why it matters:

UTM parameters ensure that you can track the performance of each affiliate, including the type of affiliate and individual contributors.

2. Add Hidden Fields to Your Jotform

Hidden fields are invisible to users but allow Attributer to populate them with affiliate data (e.g., UTM parameters).

Fields to Add:

How to Add Hidden Fields to Jotform:

1. Open your Jotform editor.
2. Drag and drop the Hidden Field element into your form.
3. Label the fields as shown above (e.g., Channel, Channel Drilldown 1, etc.).
4. Save your form.

Why it matters:

These fields capture UTM parameters and other attribution data, ensuring you can track the source of every lead generated by your affiliates.

3. Attributer Writes the Affiliate Data into the Hidden Fields

Once hidden fields are added, Attributer automatically populates them with affiliate data whenever a visitor submits a form.

How it works:

• Attributer detects UTM parameters (e.g., utm_medium=affiliates) when a visitor arrives via an affiliate link.
• It stores this data in the browser and writes it into the hidden fields when the visitor fills out a form.

Example:

Let’s say a visitor clicks on an affiliate link with the following URL:

https://yourwebsite.com/signup?utm_medium=affiliates&utm_source=bloggers&utm_campaign=john-smith

When the visitor submits the form, Attributer will populate the hidden fields as follows:

• Channel: Affiliates
• Channel Drilldown 1: Bloggers
• Channel Drilldown 2: John-Smith
• Channel Drilldown 3: (optional, e.g., specific ad or content piece)
• Landing Page: https://yourwebsite.com/signup
• Landing Page Group: /signup

Why it matters:

You’ll capture detailed data about each lead, including the affiliate type and individual affiliate that referred them.

4. Affiliate Data is Captured by Jotform

Why Use Attributer to Track Affiliate Data in Jotform?

Here’s why Attributer is the best solution for tracking affiliate performance in Jotform:

1. Captures Other Attribution Data

Attributer doesn’t just track affiliate leads — it captures the source of **all your leads**, including:

• Paid Search
• Paid Social
• Organic Search
• Organic Social

Why it matters:

You’ll get a complete picture of where your leads and customers are coming from, not just those from affiliates.

2. Remembers Data Across Pages

Other tools require UTM parameters to be present on the page where the form is submitted.

The Problem:

If a visitor clicks on an affiliate link, lands on your homepage, and navigates to a different page (e.g., Contact Us) to fill out a form, UTM parameters are lost.

The Solution:

Attributer stores UTM parameters in a cookie, ensuring they are captured regardless of which page the visitor submits a form on.

Why it matters:

You’ll always have accurate data, even if visitors browse multiple pages before completing a form.

3. Provides Cleaner Data

Inconsistent UTM tagging can lead to messy data. For example:

• Some affiliates might use utm_source=Bloggers, while others use utm_source=bloggers.

Attributer standardizes these inconsistencies, ensuring clean and accurate data in Jotform.

Why it matters:

You’ll be able to run accurate reports without spending time cleaning up messy data.

4. Captures Landing Page Data

Attributer also tracks:

• Landing PageURL: The specific page the visitor landed on.
• Landing Page Group: The category of the page (e.g., Blog, Services).

Why it matters:

You can analyze which sections of your website (e.g., blog posts, service pages) are driving the most leads and customers.

3 Example Reports You Can Run with Affiliate Data in Jotform

By capturing affiliate data with each form submission and sending it to a CRM or reporting tool, you can generate valuable reports.

1. Leads by Channel

Generate reports showing how many leads come from each channel (e.g., Affiliates, Paid Search, Organic Search).

Why it matters:

Compare affiliate performance to other marketing strategies like SEO and paid ads.

2. Customers by Affiliate Type

Analyze how many new customers are generated by different types of affiliates (e.g., bloggers, YouTubers, podcasters).

Why it matters:

Identify which affiliate types perform best and focus on recruiting more of them.

3. Revenue by Affiliate

Track how many new customers and how much revenue each affiliate generates.

Why it matters:

Focus your efforts on top-performing affiliates and reduce time spent on underperforming partnerships.

Wrap-Up

Using Attributer with **Jotform**, you can easily track leads and customers generated by your affiliate program.

Benefits:

• Capture detailed affiliate data with each form submission.
• Send data to your CRM or analytics tools for reporting.
• Optimize your affiliate program based on performance insights.

Ready to get started?

Sign up for Attributer’s free trial today and start tracking affiliate leads in Jotform in minutes!

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