How to Track Leads & Customers from Bing Ads in Zoho CRM

Discover 4 simple steps to track how many leads and customers your Bing Ads generate in Zoho CRM—and make smarter marketing decisions.

Why Tracking Bing Ads in Zoho CRM Matters

Tracking the performance of your Bing Ads can be tricky.

• Google Analytics shows website visitors but doesn’t tie them to leads or customers.
• Bing Ads reports clicks and impressions, but doesn’t reveal how many leads converted into paying customers.

Without this crucial data, you can’t:

• Identify which campaigns are driving real results.
• Optimize your ad spend for maximum ROI.
• Compare Bing Ads performance to other channels.

With Zoho CRM and **Attributer**, you can track every lead and customer generated by Bing Ads, right down to the campaign, ad, and even keyword that brought them in.

4 Steps to Track Bing Ads Data in Zoho CRM

Using **Attributer**, you can automatically capture Bing Ads data and send it to Zoho CRM. Here’s how:

1. Add UTM Parameters to Your Bing Ads

UTM parameters are small pieces of text added to your ad URLs to track where visitors come from.

For example, if your ad directs users to:

attributer.io/integrations/zoho-crm

With UTM parameters, the URL would look like this:

https://attributer.io/integrations/zoho-crm?utm_medium=paidsearch&utm_source=bing&utm_campaign=brand-campaign

Here’s a recommended structure for Bing Ads UTM parameters:

• UTMMedium: paidsearch
• UTMSource: bing
• UTM Campaign: [Your campaign name]
• UTM Term: [Your ad group name]
• UTM Content: [Your ad name]

Adding UTM parameters is simple, and free tools like UTM builders can help you create them quickly.

2. Install Attributer on Your Website

Once you’ve added UTM parameters to your Bing Ads, the next step is installing **Attributer**.

Attributer is a small piece of code that tracks where your visitors come from and stores the data in their browser.

Here’s how to set it up:

• Sign up for Attributer’s **14-day free trial**.
• Add the Attributer code to your website (or use Google Tag Manager).
• Follow [this step-by-step guide](#) for installation instructions.

3. Add Hidden Fields to Your Forms

Next, add hidden fields to your forms to capture attribution data invisibly. These fields won’t affect the user experience but are essential for storing Bing Ads data.

Here’s what you’ll need:

• Channel
• Channel Drilldown 1
• Channel Drilldown 2
• Channel Drilldown 3
• Landing Page
• Landing Page Group

Adding hidden fields is easy with form-building tools like Gravity Forms, Jotform, or Zoho Forms. Simply drag and drop hidden fields into your forms (e.g., Contact Us or Request a Quote forms).

4. Send Bing Ads Data to Zoho CRM

Why Use Attributer to Track Bing Ads in Zoho CRM?

While there are other ways to track Bing Ads data, Attributer offers unique advantages:

1. Tracks All Traffic Sources

Attributer doesn’t just track Bing Ads—it captures data from all channels, including:

• Organic Search (Google, Bing, etc.)
• Paid Social (Facebook, LinkedIn, YouTube)
• Referral Traffic

This allows you to compare Bing Ads performance to other channels and make more informed marketing decisions.

2. Remembers Data Across Pages

Many tools lose UTM parameters if users browse your site before submitting a form.

Attributer solves this by storing UTM parameters in the user’s browser. This means:

• Even if users navigate to different pages before submitting a form, the data is captured.
• If users leave your site and return later, the data is still tracked.

3. Captures Landing Page Data

In addition to UTM parameters, Attributer records the user’s landing page URL and category.

For example, if a visitor lands on:

personalinjurylawyers.com/blog/good-lawyers

Attributer captures:

• Landing PageURL: personalinjurylawyers.com/blog/good-lawyers
• Landing Page Group: /blog

This data helps you measure the effectiveness of your content marketing efforts.

3 Example Reports You Can Run in Zoho CRM

By capturing Bing Ads data in Zoho CRM, you can create insightful reports to optimize your campaigns. Here are three examples:

1. Leads by Channel

Why it matters: Understand which channels (e.g., Paid Search, Organic Search, Paid Social) drive the most leads.

This report helps you allocate your marketing budget to the highest-performing channels.

2. Customers by Bing Ads Campaign

Why it matters: See how many customers come from each Bing Ads campaign.

Use this report to:

• Identify high-performing campaigns.
• Optimize underperforming campaigns.

3. Revenue by Keyword

Why it matters: Measure the ROI of individual Bing Ads keywords by analyzing revenue generated from each.

This report helps you identify which keywords are most profitable for your business.

Case Study: How Morris Watt Grew with Attributer

Morris Watt, an Australian law firm, struggled to track leads and customers from Bing Ads.

• Bing Ads reported clicks and impressions, but not leads or revenue.
• Google Analytics tracked website visitors, but not conversions.

Using **Attributer**, Morris Watt was able to:

• Capture Bing Ads data and send it to Zoho CRM.
• Run reports showing how many leads and customers came from Bing Ads.
• Identify high-performing campaigns and scale them for better results.

Results:

• “With Attributer, we can see which campaigns are actually generating real clients and revenue. We’ve been able to invest heavier into the campaigns that are working and increase the number of leads we get.”

— Joel Watt, Partner @ Morris Watt

Wrap Up

Tracking Bing Ads in Zoho CRM is essential for understanding your campaigns’ performance and optimizing your ad spend.

With **Attributer**, you can:

• Capture UTM parameters and landing page data.
• Track leads and customers from Bing Ads.
• Compare Bing Ads performance to other channels.

Best of all, it’s free to try and takes less than 10 minutes to set up.

Start your free trial today and unlock actionable insights from your Bing Ads!

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