Understanding which Google Ads campaigns drive leads, opportunities, and customers is crucial for optimizing your marketing spend. By tracking UTM parameters in Nimble CRM, you can identify high-performing campaigns and allocate your budget more effectively.
In this guide, we’ll show you how to use Attributer, a powerful UTM tracking tool, to monitor Google Ads performance in Nimble CRM.
Table of Contents
What Is Attributer?
Attributer is a lightweight code snippet you embed on your website. It automatically identifies where visitors come from—whether through paid search, paid social, organic search, or other channels—and stores this data in a browser cookie.
When a visitor submits a lead form, Attributer passes the source, campaign, and other UTM parameters into Nimble CRM alongside their contact details. This helps you track the exact origin of every lead.
Here’s how a lead captured from a Google Ad might appear in Nimble CRM:
As shown above, Attributer records:
- Channel (e.g., Paid Search)
- Campaign details (Campaign name, Ad Group, Landing Page)
- UTM parameters (Source, Medium, Term, Content)
4 Steps to Track Google Ads in Nimble CRM
1. Add UTM Parameters to Your Google Ads
To track campaign performance, you must first tag your Google Ads URLs with UTM parameters. These are simple text snippets appended to your destination URLs:
Example:
Best Practices for Google Ads UTM Tagging:
- utm_medium=paidsearch (for Google Ads)
- utm_source=google (or another relevant source)
- utm_campaign=[Campaign Name]
- utm_term=[Ad Group]
- utm_content=[Specific Ad]
Use free tools like Google’s Campaign URL Builder to generate UTM-tagged links.
2. Add Hidden Fields to Your Forms
Next, embed hidden fields in your lead capture forms to store UTM data. These fields are invisible to visitors but allow Attributer to pass tracking details to Nimble CRM.
Required Hidden Fields:
- Channel (e.g., Paid Search)
- Channel Drilldown 1 (e.g., Google)
- Channel Drilldown 2 (e.g., Campaign Name)
- Channel Drilldown 3 (e.g., Ad Group)
- Landing Page (e.g., /pricing)
- Landing Page Group (e.g., Pricing Page)
Most form builders (Wix, Jotform, HubSpot) support hidden fields—simply drag and drop them into your form.
3. Attributer Populates UTM Data Automatically
Once hidden fields are set up, Attributer does the rest:
- Detects the visitor’s source (Google Ads, YouTube, organic search, etc.)
- Captures UTM parameters (Campaign, Ad Group, Keyword)
- Fills the hidden fields before form submission
Example: If a user arrives via a Google Ad campaign for “Cloud Storage,” Attributer logs:
- Channel: Paid Search
- Drilldown 1: Google
- Drilldown 2: Brand Campaign
- Drilldown 3: Free Trial Ad
4. Google Ads Data Flows into Nimble CRM
When a lead submits a form, all UTM data—along with their contact details—syncs to Nimble CRM. You can then analyze performance using:
- Nimble’s built-in reports
- BI tools like Tableau or Looker
Key Reports You Can Build in Nimble CRM
1. Leads by Campaign, Ad Group, or Ad
Track which campaigns generate the most leads and optimize underperforming ones.
2. Customers by Campaign
Identify which ads convert leads into paying customers—helping you focus on high-ROI campaigns.
3. Revenue by Campaign
Measure actual revenue generated per campaign to calculate true ROI.
Why Attributer Outshines Basic UTM Tracking for Your Marketing Analytics
Tracking your marketing efforts shouldn’t be complicated. While you could capture raw UTM parameters directly in your CRM, Attributer offers a smarter, more efficient way to track leads and customers—giving you cleaner data and deeper insights.
Here’s why Attributer is the better choice:
1. Tracks Every Visitor, Not Just Paid Campaigns
Most UTM tracking tools only capture data from tagged campaigns (like Google Ads). But what about visitors who arrive via organic search, social media, or direct traffic?
Attributer records all traffic sources, so you get a complete picture of where your leads and customers come from. This helps you identify which channels drive the most conversions—whether it’s paid ads, SEO, or referrals—so you can allocate your budget wisely.
2. Never Loses UTM Data, Even Across Pages
A common problem with basic UTM tracking? Lost parameters. If a visitor lands on one page but fills out a form on another, most tools fail to retain the original UTM data.
Attributer solves this by storing UTM parameters in a browser cookie, ensuring the data follows users across your site. No matter how they navigate, you’ll always know which campaign brought them in—even if they convert later.
3. Delivers Clean, Consistent Data
Raw UTM parameters often lead to messy data. For example:
- utm_source=Google.com
- utm_source=google
- utm_source=adwords
Without standardization, your reports get fragmented, forcing you to manually combine entries.
Attributer automatically categorizes traffic sources, fixing inconsistencies like capitalization and variations. The result? Accurate reports that clearly show which campaigns drive leads—without the manual cleanup.
4. Tracks Landing Pages for Deeper Insights
Do your blog posts generate leads? Which content pieces convert best? Basic UTM tracking won’t tell you—but Attributer does.
Beyond just the marketing channel, Attributer captures:
- The exact landing page (e.g., /blog/capture-utm-parameters)
- The page category (e.g., /blog)
Now you can measure which sections of your site—like your blog or resource center—drive the most conversions and revenue.
The Bottom Line
Why settle for fragmented, unreliable UTM tracking? Attributer ensures: ✔ Complete visibility across all traffic sources ✔ No lost data, even if users navigate before converting ✔ Clean, categorized reporting without manual fixes ✔ Landing pageinsights to optimize high-performing content
Get the full picture of your marketing performance—try Attributer today.
Ready to Transform Your Analytics?
Start your 14-day Attributer trial today—no credit card required. Implement tracking in under 10 minutes and unlock your first campaign report by tomorrow.