Wondering which Google Ads campaigns drive the most leads, opportunities, and customers? By tracking UTM parameters and campaign data in Close CRM, you can pinpoint exactly which ads deliver the best ROI.
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Why Tracking Google Ads in Close CRM Matters
If you’re running Google Ads, you need to know:
- Which campaigns generate high-quality leads
- Which keywords convert into paying customers
- How much revenue each ad group drives
The solution? Passing Google Ads UTM parameters (campaign, ad group, keyword, etc.) into Close CRM. With this data, you can measure performance and optimize spend effectively.
In this guide, we’ll show you how to use Attributer, a UTM parameter tracking tool, to capture Google Ads data in Close CRM and analyze campaign success.
4 Steps to Track Google Ads in Close CRM
1. Tag Your Google Ads with UTM Parameters
Before tracking, ensure every ad URL includes UTM tags. These are snippets added to your destination URLs, like:
yourwebsite.com/landing-page?utm_source=google&utm_medium=paidsearch&utm_campaign=summer-sale
Best practices for Google Ads UTM structure:
- utm_source=google (always “google” for Google Ads)
- utm_medium=paidsearch (use “paidsearch” for search ads)
- utm_campaign=[Campaign Name]
- utm_term=[Ad Group]
- utm_content=[Specific Ad]
Free tools like Google’s Campaign URL Builder help generate these automatically.
2. Add Hidden Fields to Your Forms
Since UTM parameters disappear after the first click, use hidden form fields to capture them. These fields are invisible to users but store UTM data when a lead submits a form.
Common hidden fields to add:
- Channel (e.g., “Paid Search”)
- Channel Drilldown 1 (e.g., “Google”)
- Channel Drilldown 2 (e.g., “Brand Campaign”)
- Landing Page (e.g., “/pricing”)
Most form builders (Typeform, Jotform, Gravity Forms) support hidden fields—simply drag and drop them into your form.
3. Attributer Captures & Organizes UTM Data
Once set up, Attributer automatically: ✔️ Detects the visitor’s source (Google Ads, Facebook, organic search, etc.) ✔️ Categorizes traffic into channels (Paid Search, Paid Social, etc.) ✔️ Stores UTM parameters in a browser cookie (even if the user navigates to other pages)
For example, if a lead comes from a Google Ads campaign for “Cloud Storage,” Attributer fills the hidden fields with:
- Channel = Paid Search
- Channel Drilldown 1 = Google
- Channel Drilldown 2 = Cloud Storage Promo
4. Google Ads Data Flows into Close CRM
When a lead submits a form, all UTM data (plus contact details) is sent to Close CRM. Now, you can:
✅ Filter leads by campaign
✅ Track which keywords drive conversions
✅ Measure ROI by ad group
Example of how data appears in Close CRM:
Why Attributer Outshines Basic UTM Parameter Tracking
When it comes to tracking your marketing efforts in Close CRM, you have multiple options for capturing UTM parameters. So why choose Attributer? Here’s what sets it apart:
1. Tracks Every Visitor, Not Just Paid Ads
While most tools only capture UTM data from paid campaigns (like Google Ads), Attributer goes further. It records visitor sources across all channels—whether from Paid Social, Organic Search, Direct Traffic, or more. This means you get a complete picture of where your leads and customers truly come from, not just a slice of your paid efforts.
2. Never Loses UTM Data, Even Across Pages
Many UTM tracking methods fail when a visitor navigates away from the landing page. For example:
- A user clicks your Google Ad and lands on your homepage.
- They then move to a “Request a Demo” page and submit a form.
Traditional tracking loses the UTM parameters at this point. But Attributer stores them securely in the user’s browser, ensuring the original source is captured—no matter where the form is submitted.
3. Delivers Clean, Consistent Data
Raw UTM parameters often create messy, inconsistent data. For instance:
- Some campaigns use UTM_Source=google.com
- Others use UTM_Source=Google or UTM_Source=adwords
Without standardization, your reports will show these as separate sources, skewing your insights. Attributer automatically normalizes these variations, grouping them correctly so your analytics stay accurate and actionable.
4. Captures Landing PageInsights
Beyond UTM parameters, Attributer logs:
- The exact landing page (e.g., yourdomain.com/blog/marketing-tips)
- The page category (e.g., /blog)
This lets you measure which sections of your site (like your blog or pricing page) drive the most leads—and even compare performance between individual pages.
The Bottom Line
Attributer doesn’t just capture UTM parameters—it enhances them. By ensuring complete, accurate, and persistent data, it turns your CRM into a powerful tool for understanding your true source of leads and customers.
Ready to see the difference? Try Attributer today.
3 Key Reports to Run in Close CRM
1. Leads by Channel
See which marketing channels (Paid Search, Organic, Social) drive the most leads.
2. Customers by Google Ads Campaign
Identify top-performing campaigns to allocate budget wisely.
3. Revenue by Keyword
Discover which keywords generate the highest revenue (and which ones to pause).
Start Tracking Google Ads in Close CRM Today
With Attributer, you can:
✔️ See exactly which Google Ads campaigns drive leads & sales
✔️ Optimize spend based on real ROI data
✔️ Get set up in under 15 minutes
Try Attributer free for 14 days →
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