Want to measure the real impact of your LinkedIn Ads on leads and revenue? Discover how to seamlessly capture UTM parameters, analyze campaign performance, and optimize your marketing strategy using Formidable and Attributer.
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Why Tracking LinkedIn Ads Data Matters
LinkedIn Ads are powerful for generating high-quality leads. But without proper UTM parameter tracking, you’re left guessing which campaigns drive conversions. Missed data means missed opportunities to refine budgets, improve ROI, and scale what works.
The solution? Pairing hidden fields in Formidable forms with Attributer’s advanced tracking capabilities. Here’s how to turn raw data into actionable insights.
4 Steps to Capture LinkedIn Ads Data in Formidable
1. Set Up UTM Parameters for Your LinkedIn Ads
Start by adding UTM tags to your LinkedIn Ads URLs. This lets you track campaign sources, mediums, and keywords. For consistency, use:
utm_medium=paidsocialutm_source=linkedinutm_campaign=brand-campaignutm_term=ad-name
Tools like Google’s Campaign URL Builder simplify this process.
Pro Tip: Add hidden fields to your Formidable forms to automatically store UTM data with each submission.
2. Install Attributer on Your Website
Attributer acts as a bridge between your ads and Formidable. Once installed, it:
- Identifies visitor sources (e.g., Paid Social, Organic Search).
- Stores UTM data in cookies, ensuring info isn’t lost if users navigate between pages.
- Populates hidden fields in forms, capturing details like
Channel Drilldown 1: LinkedInorCampaign: Brand Awareness.
Setup takes 15 minutes, and the tool works seamlessly with platforms like Salesforce and YouTube for broader analytics.
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
3. Capture Lead Source Data Automatically
When a lead submits a Formidable form, Attributer delivers a detailed snapshot of their journey:
- Channel: Paid Social
- Channel Drilldown 1: LinkedIn
- Campaign: Brand Campaign
- Landing Page: /blog/campaign-strategies
This data flows directly into your CRM or tools like Zapier, enabling real-time tracking of your source of leads and source of customers.
4. Analyze Performance & Optimize Campaigns
With data flowing into Formidable, build reports to:
- Compare leads from LinkedIn Ads vs. Organic Search.
- Measure revenue by ad type (Sponsored Content, Text Ads).
- Identify top-performing campaigns or underperforming assets.
For example, see if “Brand Campaign” drives 30% more conversions than “Product Launches,” and reallocate budgets accordingly.
Why Attributer Outshines Basic Tracking Tools
- Multi-Channel Visibility Track leads from LinkedIn Ads, YouTube, email campaigns, and more in one dashboard. Know your true source of customers without manual guesswork.
- Data Persistence Unlike basic UTMs, Attributer saves data even if users browse multiple pages. No more lost insights from complex user journeys.
- Landing Page Analytics Discover which pages (e.g., blogs, product demos) convert best. Use this to refine content and boost lead generation.
3 Must-Run Reports for LinkedIn Ads Success
1. Leads by Channel
Compare LinkedIn Ads against Paid Search, Organic Social, etc., to identify high-ROI channels.
2. Customers by Campaign
Pinpoint which LinkedIn campaigns drive the most conversions. Double down on winners like “Brand Awareness” or “Free Trial Promos.”
3. Revenue by Ad Type
Analyze whether Sponsored Content, InMail Ads, or Text Ads deliver the highest revenue.
Ready to Transform Your Analytics?
Start your 14-day Attributer trial today—no credit card required. Implement tracking in under 10 minutes and unlock your first campaign report by tomorrow.