Struggling to identify where your leads originate? Discover how to accurately track lead sources in WordPress and transform your marketing insights.
The Lead Source Blind Spot
Not knowing your lead sources cripples growth. Without visibility into campaign performance (Google Ads, Facebook Ads, etc.), you’re flying blind. You can’t optimize what you can’t measure – leaving growth opportunities untapped.
The Straightforward Solution
Attributer solves this by capturing UTM parameters and visitor journey data, then passing it seamlessly to WordPress. Here’s how to implement it in 3 stages:
Table of Contents
4-Step Process for Lead Source Tracking
1. Install Attributer & Configure Hidden Fields
Start your 14-day free trial and install the tracking code on your website
Add hidden fields to your WordPress forms:
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
(Detailed setup guides with screenshots provided in-app)
2. Automatic Source Capture Attributer:
Classifies visitors using Google Analytics-like channels (Paid Search, Organic Social, etc.)
Stores data in cookies
Populates hidden fields upon form submission
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
3. Lead source data is captured in WordPress
When a visitor submits the form on your website, the lead source data that Attributer wrote into the hidden fields is captured by your form builder alongside the information the lead entered into the form (like their name, email, phone, etc).
4. Lead source data is captured in WordPress
View in Results: See sources in WordPress’s dashboard
Enrich Notifications: Include source data in email alerts
Sync with CRMs: Native integrations with Salesforce, HubSpot & others via Zapier
Send it to a spreadsheet – You can use various add-ons or third-party tools (like Zapier) to send the data to a spreadsheet and then use that to run reports.
What Data Gets Captured?
1、Marketing Channel Intelligence Example: Google Ads click →
- Channel: Paid Search
- Drilldown 1: Google
- Drilldown 2: [Campaign Name]
- Drilldown 3: [Keyword]
2、Landing Page Insights
- Initial landing page URL
- Page category (e.g., /blog) Reveal which content drives conversions
3 example reports you can run when you properly track the source of your leads with Attributer
If you are using Attributer to capture the source of your leads in WordPress forms, and you then send that information to your CRM or a reporting tool, then you’ll be able to run a ton of different reports to see which of your marketing initiatives are actually working.
As someone who has run hundreds of these reports over a 15-year career running marketing & analytics teams, here are a few of my favourites:
1. Lead Generation by Channel
[Visual: Multi-channel attribution chart
Compare channel performance to reallocate budgets effectively. Example: Shift spend from Paid Search to Organic if it dominates lead volume.
2. Google Ads Campaign Performance
[Visual: Campaign breakdown graph]
Identify top-performing campaigns (e.g., “Music Purchasing Campaign”) to scale winners and pause underperformers.
3. Social NetworkROI
[Visual: Social platform comparison]
Measure which networks (Facebook, LinkedIn, TikTok) actually drive leads – stop wasting effort on low-yield platforms.
Transform Your Lead Tracking Today
Stop guessing and start knowing. Attributer:
- Captures every lead source automatically
- Integrates with WordPress in <10 minutes
- Delivers actionable campaign insights
Ready to pinpoint your best-performing channels?
[Launch your free 14-day trial] and connect lead sources to revenue.
Ready to Transform Your Analytics?
Start your 14-day Attributer trial today—no credit card required. Implement tracking in under 10 minutes and unlock your first campaign report by tomorrow.