Learn how to track Bing Ads performance by capturing attribution data with each Jotform submission.
Table of Contents
Why Tracking Bing Ads Data Matters
Bing Ads offer a unique opportunity to reach audiences with higher click-through rates (CTR) than Google Ads, but tracking their performance can be challenging.
While tools like Google Analytics provide insights into website traffic, they don’t tell you how many leads or customers your Bing Ads are generating.
With **Attributer**, you can capture Bing Ads attribution data in Jotform forms, allowing you to:
- Track where leads are coming from (e.g., campaigns, ads, keywords).
- Send attribution data to your CRM for detailed reporting.
- Optimize your Bing Ads campaigns to focus on what works best.
4 Simple Steps to Capture Bing Ads Data in Jotform
Here’s how to set up Attributer to track Bing Ads in Jotform:
1. Add UTM Parameters to Your Bing Ads
UTM parameters are snippets of text added to your ad URLs to track visitor sources.
For example, if your ad directs users to:
https://attributer.io/integrations/jotform
Adding UTM parameters transforms the URL into:
Here’s a recommended UTM structure for Bing Ads:
- UTMMedium: paidsearch
- UTMSource: bing
- UTM Campaign: [Your campaign name]
- UTM Term: [Your ad group or keyword name]
- UTM Content: [Your ad name]
Consistent UTM tagging ensures accurate tracking of your Bing Ads performance.
Need help? Use our free UTM builder with Bing Ads templates to create your URLs quickly.
2. Add Hidden Fields to Your Jotform Forms
Hidden fields allow Attributer to store attribution data with each form submission.
To set this up in Jotform:
Label the fields as follows:
Open the form you want to use.
Add six Short Text fields to your form.
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
These fields will capture attribution data like the channel, campaign, and landing page.
Need help configuring hidden fields in Jotform? Follow our [step-by-step guide](#).
3. Attributer Writes Bing Ads Data into Hidden Fields
Once Attributer is installed and your forms are set up, it will:
- Track where visitors are coming from (e.g., Bing Ads campaigns, ads, keywords).
- Write attribution data into the hidden fields when users submit a form.
For example, if you’re running Bing Ads for a PR agency, the hidden fields might look like this:
- Channel: Paid Search
- Channel Drilldown 1: Bing
- Channel Drilldown 2: Services Campaign
- Channel Drilldown 3: Media Outreach Ad
This data lets you see exactly which campaigns and ads are generating leads.
4. Bing Ads Data is Captured in Jotform
When a user submits a form, Jotform captures:
- Attribution data from the hidden fields (e.g., campaign, ad, keyword).
- User-entered information (e.g., name, email, phone number).
You can then:
- View submissions in Jotform: Go to **My Forms**, select your form, and click **Submissions**.
- Receive email notifications: Include attribution data in your lead notification emails.
- Send data to your CRM: Use Jotform’s integrations or tools like Zapier to send data to HubSpot, Salesforce, Pipedrive, etc.
- Analyze data in reports: Use CRM reporting tools or spreadsheets to assess campaign performance.
Why Use Attributer for Bing Ads Tracking in Jotform?
While other tools can capture Bing Ads data, Attributer offers unique benefits:
1. Captures All Traffic Sources
Attributer isn’t limited to Bing Ads—it tracks attribution data for leads from all channels, including:
- Organic Search
- Paid Social (e.g., Facebook, LinkedIn)
- Referral Traffic
- Direct Traffic
This gives you a full picture of where your leads are coming from.
2. Remembers Data Across Pages
Other tools lose attribution data if UTM parameters aren’t present on the form submission page.
Attributer solves this issue by storing UTM parameters in the user’s browser, ensuring data is preserved even if:
- Users navigate to different pages before submitting a form.
- Users leave your site and return later.
3. Captures Landing Page Data
In addition to UTM parameters, Attributer captures:
- Landing PageURL: The first page the user visited (e.g.,
yourwebsite.com/services/media-outreach). - Landing Page Group: The category of the page (e.g.,
/services).
This helps you identify which pages and content drive the most leads.
3 Example Reports You Can Run with Bing Ads Data
Once you capture Bing Ads data in Jotform and send it to your CRM, you can generate insightful reports. Here are three examples:
1. Leads by Channel
What it shows:
A monthly breakdown of leads generated by each channel (e.g., Paid Search, Organic Search, Paid Social).
Why it matters:
- Compare channel performance.
- Identify the most effective lead-generation channels.
- Allocate resources to high-performing channels.
2. Customers by Campaign
What it shows:
The number of customers generated by each Bing Ads campaign.
Why it matters:
- Identify high-performing campaigns.
- Optimize or pause underperforming campaigns.
- Focus budget on campaigns driving the most customers.
3. Revenue by Ad
What it shows:
The revenue generated by each Bing Ad.
Why it matters:
- Identify your most profitable ads.
- Understand which messages and visuals resonate with your audience.
- Recreate successful ads for future campaigns.
Wrap-Up
Tracking Bing Ads data in Jotform is essential for understanding your campaigns’ ROI.
By using **Attributer**, you can:
- Capture Bing Ads attribution data with every form submission.
- Send this data to your CRM for detailed reporting and analysis.
- Optimize your Bing Ads campaigns to focus on what works best.
Ready to get started?
Sign up for Attributer’s free 14-day trial today and start tracking Bing Ads data in Jotform. Setup takes less than 10 minutes!
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