Running Bing Ads is a smart strategy — especially when you consider that the click-through rate (CTR) for Bing Ads is up to 50% higher than that of Google Ads. But if you’re investing in Bing, you need clear answers to essential questions: Which campaigns are actually converting? Which ads drive real leads and customers?
If you’re using WordPress and Contact Form 7 to generate inquiries, there’s an easy way to track Bing Ads performance without complex setups or custom code.
In this guide, you’ll learn how to capture Bing Ads data in Contact Form 7 using Attributer — a powerful tool for marketing attribution that helps you understand the source of your leads and customers.
Let’s walk through the simple four-step process for tracking Bing Ads and capturing UTM parameter data with every form submission.
Table of Contents
4-Step
Step 1: Add UTM Parameters to Your Bing Ads URLs
To start tracking the source of customer leads from Bing Ads, you need to include UTM parameters in the URLs linked in your ads. These small pieces of text get added to your ad destination URLs and allow for UTM parameter tracking.
Here’s a sample of what your final URL might look like:
Recommended UTM Parameter Format:
- UTM Medium = paidsearch
- UTM Source = bing
- UTM Campaign = The name of your Bing Ads campaign
- UTM Term = The name of the ad group the ad belongs to
- UTM Content = The specific ad
By standardizing your UTM parameters, you make it much easier to track and capture Bing Ads data accurately across your forms and analytics tools.
Step 2: Add Hidden Fields to Your Contact Form
The next step is setting up your Contact Form 7 with hidden fields to capture UTM parameters and attribution data.
These hidden fields won’t be visible to users, but they give Attributer a space to store the details of the traffic source.
Here are the recommended hidden fields to add to your form:
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
Need help adding these fields? You can use Contact Form 7 shortcodes or check out a plugin like Flamingo to view submissions inside your WordPress dashboard.
Step 3: Let Attributer Auto-Fill the Hidden Fields with Bing Ads Data
Once your UTM parameters and hidden form fields are in place, Attributer automatically tracks and stores visitor data in the background.
When someone visits your site through a Bing Ad, Attributer stores their UTM data in the browser. Even if the visitor browses multiple pages before submitting the form, the tool remembers and records the original source.
Let’s say you run a home renovation business and launch a Bing Ads campaign targeting special offers. When a lead fills out your form, the Attributer might capture the following:
- Channel = Paid Search
- Channel Drilldown 1 = Bing
- Channel Drilldown 2 = Specials Campaign
- Channel Drilldown 3 = 2024 Renovation Special Ad
This attribution data is then stored alongside the user’s contact info — such as name, phone, and email — for full-funnel tracking.
Step 4: Capture and Use Bing Ads Data from Form Submissions
Every time someone submits your Contact Form 7, both their form inputs and Bing Ads data are captured and saved.
Here’s what you can do with this captured data:
- View submissions inside WordPress using Flamingo.
- Send attribution details via notification emails so you instantly see where each lead came from.
- Sync it with your CRM, whether that’s Salesforce, HubSpot, Pipedrive, or another platform.
- Build marketing reports in Excel, Google Sheets, or BI tools to measure campaign effectiveness.
You’ll finally be able to tie leads and revenue back to the exact source of the customer — even down to the individual Bing Ad that triggered the conversion.
Why Attributer is the Best Tool for Bing Ads UTM Parameter Tracking
Attributer is trusted by marketers worldwide because it offers much more than just basic UTM tracking. Here’s why it’s the smartest choice for capturing Bing Ads data in Contact Form 7:
- Tracks All Channels, Not Just Bing
Attributer captures data from every source — Paid Search, Organic Search, Paid Social, Referrals, and more. This gives you a complete view of the source of leads, not just your Bing Ads traffic.
- Remembers Visitor Data Across Sessions
UTM tracking can fail when users navigate away from the landing page. Attributer solves this by storing attribution data in the browser, so it still captures everything even if the user comes back later or submits the form from another page.
- Captures Landing Page Details Too
In addition to UTM parameters, Attributer records the visitor’s initial landing page and the content group it belongs to. This allows you to see which content themes are generating the most leads.
- Easily Integrates with Your Stack
Whether you use a CRM, email tool, or analytics platform, Attributer makes it simple to send attribution data wherever you need it.
Example Reports You Can Build With Bing Ads Data
Once you start tracking Bing Ads data in your forms, you can generate detailed reports to optimize your marketing strategy. Here are three examples:
1. Leads by Channel
See how many leads each marketing channel generates monthly. Compare Bing Paid Search to other sources like Google Organic, Facebook Ads, or email campaigns.
2. Customers by Campaign
Analyze which Bing Ads campaigns drive actual customers, not just clicks. This helps you double down on the campaigns that convert best.
3. Revenue by Ad
Go beyond lead-tracking — see which specific Bing Ads are generating revenue. Replicate high-performing creatives and cut underperforming ones.
Final Thoughts: Start Capturing Bing Ads Data Today
If you’re investing in Bing Ads but don’t know which campaigns are driving results, you’re flying blind. With Attributer and Contact Form 7, it’s easy to track, capture, and analyze the source of your leads.
Attributer makes it possible to collect full attribution data — including UTM parameters, landing page details, and traffic sources — with every form submission.
This gives you actionable insights to refine your ad strategy, improve ROI, and drive more conversions.
Best of all? It’s free to try, and setup takes just minutes. Start capturing Bing Ads data today and finally take control of your lead attribution.
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Start your 14-day Attributer trial today—no credit card required. Implement tracking in under 10 minutes and unlock your first campaign report by tomorrow.