Wondering how your YouTube Ads are performing?
Struggling to track the number of leads, customers, and revenue they generate?
Many marketers face this challenge.
While Google Analytics can capture website visitor data from your YouTube Ads, it falls short when it comes to identifying the source of leads and source of customers—unless you’re running an eCommerce business.
Fortunately, there’s an effective solution. By combining our SaaS tool, Attribution, with Jotform, you can capture UTM parameters and gain deep insights into your YouTube Ads’ performance.
This guide outlines four simple steps to track your source of customers in Jotform, empowering you to optimize your campaigns and prove ROI.
Table of Contents
Four Easy Steps to Track YouTube Ads in Jotform
1. Add UTM Parameters to Your Ads
Begin by embedding UTM parameters into the URLs of your YouTube Ads. These small text snippets allow you to track how visitors arrive at your website, pinpointing the exact campaign and ad they clicked. For instance, if your ad directs users to attribution.market/integrations/jotform, the URL with UTM parameters might look like this:
attribution.market/integrations/jotform?utm_medium=paidsocial&utm_source=youtube&utm_campaign=summer-promo
Suggested format for YouTube Ads UTM parameters:
- UTMMedium: paidsocial
- UTMSource: youtube
- UTM Campaign: [campaign name]
- UTM Term: [ad name]
2. Incorporate Hidden Fields in Your Jotform Forms
Next, add hidden fields to your Jotform forms—the ones designed to collect visitor information like names and emails. These fields will store attribution data from your YouTube Ads. Include the following hidden fields:
In Jotform, adding hidden fields is simple. Open your Jotform account, select “Edit” on the desired form, and drag the “Hidden” field type from the right-hand menu into your form. For a step-by-step guide, refer to Attribution’s detailed instructions.
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
3.Attribution Populates Hidden Fields with YouTube Ads Data
With the setup complete, Attribution begins tracking where your website visitors come from and automatically fills the hidden fields with attribution data. For example, suppose you run a YouTube Ad for a pet grooming business. If a visitor clicks your ad and submits a form, the data might look like this:
How It Works:
- Channel: Paid Social
- Channel Drilldown 1: YouTube
- Channel Drilldown 2: Pet Pampering Campaign
- Channel Drilldown 3: Dog Grooming Ad
- Landing Page: petgrooming.com/services/dog-grooming
- Landing Page Group: /services
4. Capture YouTube Ads Data in Jotform
When a visitor submits a form, Jotform captures both their personal details (e.g., name, email) and the YouTube Ads data provided by Attributer. You can use this data in several ways:
- View Submissions: Navigate to “My Forms” in Jotform, select your form, and click “Submissions” to see all responses in a clear table.
- Email Notifications: Add attribution data to new lead notification emails for instant updates.
- CRM Integration: Send the data to your CRM, such as Salesforce, HubSpot, or Pipedrive, to leverage reporting tools and analyze what drives your source of customers.
Result: Every lead in Salesforce reveals its origin—down to the exact ad creative that sparked engagement.
Why Tracking YouTube Ads Leads and Customers Matters
Accurately tracking the source of leads and source of customers from your YouTube Ads is critical for several reasons:
- Inaccurate Google Ads Data: Privacy updates like iOS 14 have reduced Google Ads’ ability to track conversions. If a visitor clicks your ad and submits a Jotform form, Google may not count it as a conversion, leaving you with incomplete data.
- Google Analytics Limitations: While Google Analytics excels at capturing website traffic, it can’t track leads or customers for businesses that sell offline. This gap makes it hard to measure the true impact of your ads.
- Proving ROI: To justify your YouTube Ads budget, you need to track leads, customers, and revenue. By capturing UTM parameters in Jotform and syncing them to your CRM, you can generate reports to validate your marketing efforts.
Three Powerful Reports to Run with Jotform and Attribution
1. Leads by Channel
Attribution tracks leads from all sources, not just YouTube Ads. A “Leads by Channel” report shows monthly leads by channel (e.g., Paid Social, Organic Search), helping you identify top-performing sources and adjust your strategy accordingly.
2. Customers by Campaign
This report highlights how many customers your YouTube Ads campaigns generate and which campaigns perform best. Use these insights to optimize your budget, scaling successful campaigns for better results.
3. Revenue by Ad
Track the revenue generated by each YouTube Ad creative. This report reveals which ads drive the highest ROI, guiding your creative strategy and budget allocation.
Get Started with Attribution and Jotform
simple and effective.
This powerful combination lets you capture UTM parameters and gain a full picture of your marketing performance.
Ready to optimize your campaigns? Sign up for Attributer’s 14-day free trial—it takes less than 10 minutes to set up!