Integrate Google Analytics Data into Infusionsoft

Discover how to seamlessly integrate Google Analytics insights, including channel and landing page data, into Infusionsoft. This integration enables you to identify which marketing channels and campaigns are driving leads, subscribers, and customers.

Many marketers struggle to pinpoint which specific channels and campaigns are most effective in generating leads and customers. By incorporating Google Analytics data—such as channel and landing page details—into your Infusionsoft CRM, you can access reports that precisely reveal which channels and campaigns are most profitable.

In this guide, we’ll explore how Attributer facilitates the integration of Google Analytics data with Infusionsoft.

What is Attributer?

Attributer is a powerful tool that gathers technical information about visitors to your website. It tracks how visitors arrive at your site and can categorize them into various channel groups, such as paid social, paid search, and organic search. This data is stored in cookies within the visitors’ browsers.

When a visitor fills out a form on your site, Attributer uses the stored cookie data to fill in hidden fields you’ve set up in your forms. Upon form submission, details like UTM parameters, device information, and the lead’s email, name, and contact number are transferred into Infusionsoft.

4 steps for integrating Google Analytics with Infusionsoft

Simplifying the capture of UTM parameters in Infusionsoft is straightforward with Attributer. Follow these four steps to seamlessly integrate Google Analytics data:

1. Incorporate Hidden Fields in Your Forms

Begin by embedding hidden fields within your lead capture forms to integrate Google Analytics data effectively into Infusionsoft.

Most web form builders, such as Gravity Forms, Typeform, and Jotform, offer options to add hidden fields, making this step simple. If you’re using a custom HTML form, you can easily add input type=”hidden” to conceal the desired fields.

The hidden fields you should include are:

• Channel
• Channel Drilldown 1
• Channel Drilldown 2
• Channel Drilldown 3
• Landing Page
• Landing Page Group

2. Automatic Completion of Hidden Fields with Google Analytics Data

Attributer actively tracks visitor origins and populates hidden fields with Google Analytics data once a form is submitted on your site.

For instance, if you’re a marketer at Hubspot and a visitor arrives via a paid search brand campaign, the hidden fields might be filled as follows:

Additionally, it captures the visitor’s initial landing page (e.g., hubspot.com/features/best-crm) and the associated landing page group (e.g., features).

3. Transfer Google Analytics Data to Infusionsoft

The exciting part is that whenever a visitor submits a form, all data regarding the channel, landing page, and lead information like name, phone, and email is transferred to your CRM.

4. Generate Reports to Identify Lead Sources and Revenue Channels

What Information Does Infusionsoft Receive?

At Attributer, we emphasize two critical components for effective attribution:

• Channel: How did visitors arrive at your site? This could be through paid search, organic search, paid social, referrals, and more.
• Landing Page: Which content drew them in? This might include blogs, feature pages, ebooks, etc.

Attributer’s primary mission is to answer these questions.

1. Marketing Channel Data

Attributer seamlessly captures the source channel of your visitors—whether it’s paid search, paid social, paid ads, or organic search. It also gathers detailed insights into the channel, such as keywords, campaigns, and ad groups for paid searches.

2. Landing Page Data

Attributer records the first page visitors land on (e.g., hubspot.com/blog/best-lead-gen-content) and its category (e.g., blog).

This feature is invaluable for assessing related content collectively. For example, you can analyze how many leads your blog section generates overall and evaluate the performance of individual blog posts in terms of leads and customer conversion.

Harnessing Google Analytics Data in Infusionsoft

Integrating Google Analytics with Infusionsoft can unlock numerous advantages for your marketing efforts:

1. Channel Reporting

By incorporating Google Analytics data into Infusionsoft, you gain the ability to create detailed reports, such as:

• The number of leads generated from your Facebook ads.
• Conversion rates from lead to opportunity for Facebook ad leads.
• Opportunities arising from LinkedIn ads.
• Pipeline value generated from Google ads.
• Closed deals originating from Facebook ads.
• Revenue from customers acquired through Facebook ads.
• Total ROI from LinkedIn ads (revenue versus spend).

These insights can be accessed through Infusionsoft’s report builder and added to your dashboard for easy viewing. Alternatively, use various analytics and business intelligence tools that integrate with Infusionsoft for more advanced reporting.

2. Customized Sales Follow-Ups

Understanding the channels your leads come from, the ads they clicked, and the landing pages they visited enables you to craft personalized follow-up messages.

For example, if you’re a sales representative for Dropbox and notice a lead arrived via a Google search on sharing large files, you can tailor your follow-up to highlight Dropbox’s efficiency in this area. Sending relevant case studies of other customers using Dropbox for large file sharing can further enhance your approach.

Such personalized communication can significantly boost conversion rates by directly addressing customer needs.

3. Content Performance Reporting

With Attributer, you can generate reports that reveal how your website content is performing by tracking each lead’s landing page and group.

Examples of insights you can gather include:

• The number of leads from your collection page.
• Product pages generating the most leads.
• Product pages converting leads into customers.
• The ROI of your blogging efforts.

These reports help you assess specific sections of your website. For instance, you might discover that while your blog attracts many visitors and leads, few convert into customers, prompting a reassessment of your content strategy.

Conclusion

Attributer offers significant benefits by integrating Google Analytics data into Infusionsoft, making it an invaluable tool for any business.

If you’re looking to bring Google Analytics data directly into Infusionsoft, Attributer is your go-to solution. It’s easy to set up, and once operational, you can enjoy comprehensive reports and dashboards within Infusionsoft to monitor the performance of your content, campaigns, and advertising.

Best of all, Attributer is free to start. Begin your free trial today and take your business to new heights.

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